Starting a Yammer adoption program is exciting. We are living this exact situation with a major client these days. The thrill of the project team goes from the innovation perspective to thoughts of uncertainty, from enjoyment to fear.
The people involved know that it is exactly what they need, that it will be great when they reach their goals, but it is also an unknown territory for most of them. At the end of the day, the main concern on those (noisy) discovery meetings is:
This is a good moment to catch a breath and speak a little louder: “Hey! Calm down! We've already been there!” and start giving short answers to some of the questions, like these five examples below (these are real, believe me):
At this point you, a Yammer enthusiast, is certainly thinking “why are they questioning those things”? The way I see it, this comes from a misconception:
Thoughts are not content, and engagement is not a defined behavior, it’s an attitude. Do you want to see an example?
Not long ago I was invited to visit a large company. The headquarters communication officer decided they need a more collaborative environment. So, he asked the IT department to implement a collaborative tool and sent an e-mail to all the managers asking them to use it.
Three months later, it wasn’t going well, and I was called to investigate why.
My first question was:
-What do the people in your community think about it?
The answer was:
-Hmm! We didn’t ask them. Should we?
Collaborative teams are not created by law, definition or through a memo. It’s a mindset people need to engage on. The good news is:
And remember, your job is not to control, but to manage:
It's very pleasant to see how communities create their own personality and corporative voice, and it's great to be part of it. By the way, your corporate culture has a great impact on that process too, but this will be subject for another post.
Luiz Vianna is the CEO at Mult-Connect, a Microsoft partner company for cloud solutions, especially Azure and Office 365. He managed several O365 projects, from communication change management to the development of technical solutions, helping customers to adopt and engage their personnel on O365, including Yammer. In 2016 he was the architect of YPost, a powerful analytics tool, specially designed for Yammer, that allows communication managers to have a more accurate control and deeper analysis of their Yammer activities (available in the Microsoft Global Catalog - OCP). He is also focused on developing AI solutions to solve problems and improve communication processes.
Luiz is also author of the books "Prepared to win" and "Social Transformation".
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