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Microsoft
 

People come to Yammer to have meaningful conversations, to share knowledge, and to build communities. Conversations on Yammer can inform you about a colleague's personal milestone, help you seek information from a colleague who is more than one degree away in your organization and help you recognize the amazing accomplishments of your team. You may need more than a 'like' to express yourself on these conversations. That is why we are rolling out reactions for every conversation or reply in the new Yammer. You can now express yourself through gratitude and celebration, laughter, and sadness-just like in real life. This gives you more ways to respond or express your feelings in the conversations you care most about, while gaining insight about how others feel about your content and conversations.

 


How we decided which reactions to start with

It would've been easy for us to look across the landscape of existing reactions that you see in other apps and just copy those into Yammer. However, we wanted to take a more thoughtful approach and make sure that Yammer reactions were expressive, meaningful, constructive, and globally understood.

 

The first phase of developing this new feature involved conducting global research through surveys and interviews to identify the reactions that would be most helpful to our users and community managers. We also looked at feedback and top GIF usage to identify signals on how users are expressing themselves today. The next phase was to help us deliver on our goal of being universally understood. So we reached out to users to ensure our icons communicated the same sentiment to all users. Armed with this data, we finally had the reaction set for Yammer.

Yammer Reactions.png

 

Different reactions to Yammer conversations
You can now ‘love’ a post that deeply resonates with you, or ‘celebrate’ a personal or professional milestone. With ‘thank’, you can express your appreciation towards a person or a situation, helping build a sense of gratitude within your communities. ’Sad’ would let you express compassion in difficult times, or express sadness over a situation when words fail you. We hope these reactions add a little bit of delight, and help you feel more connected to your Yammer communities. We will continue to listen and learn from your feedback so you can be your most expressive self on Yammer.

love a post.gif

 

General availability starts now!
Reactions are starting to roll out today, and will be available to all users globally in the next couple of weeks. To add a reaction, hover on the like button on web or hold down the like button on mobile, to see the reaction options of like, love, laugh, celebrate, thank and sad show up. Then tap or click on one of these to select them. Learn more at our support page.


What’s next?
Yammer is inclusive by design, with communities and conversations at the center. And we continue to think about inclusive features as we build new features. Soon we will be introducing diverse skin tones on reactions to help every user feel sense of representation while interacting on Yammer.

 

Reactions.JPG

6 Comments
Occasional Contributor

This is a great development and will help people to express themselves better!

New Contributor

Great, is Yammer API updated as well?

New Contributor

Are these being tracked how 'likes' use to be? Our like count plummeted 112% last month and I see our analytics are still showing 'likes' not 'reactions' 

Microsoft

Hey @JonesPT ! Can you tell me more about how you are tracking the analytics? Are you using Community Insights? It would help give us investigate this better :)

New Contributor

I thought that user interactions on a post (either comments, likes or reactions) would provide the user with automatic notifications when subsequent comments to the post are made.  This does not appear to be the case and I don't see anywhere in notifications to turn that on (the list seems much shorter than I remember).  Is this a misunderstanding on my part or has that option been removed . . .or maybe I just dreamt about it.

 

I send announcements on topics I consider important and expect that if the audience is interested, they can "opt in" to subsequent messaging by liking but it doesn't appear to be working that way any more.

Microsoft

Hey @Lynn Parsons! Thank you for so much for your question. With reactions, we hope to provide users with a lightweight way of expressing their emotions on a conversation. To 'opt-in' to subsequent messaging, you can hit the 'follow in inbox' option that shows up in the '...' overflow menu that is available on every post, and every new message would trigger an inbox notification. Commenting on a thread, would also ensure that you are notified of all subsequent messages through an inbox notification.

Hope this was helpful! Please let me know if I can help with any additional questions you may have!