Leaders have found video to be a powerful way to align and engage employees around their organizations’ culture of work. This is especially true as mobile workforces continue to grow, and employees increasingly need to consume content on the go. We invite you to use the public preview of live events in Yammer to help foster deeper connections between leaders and employees across your organization.
But inside the enterprise, live events usually are much more than just a 30-minute address from the CEO. They need to be planned. We’ve spoken to many customers about how they run townhall style meetings and it becomes clear that there are three main phases that both the team organizing the event and the people who will be watching it generally go through.
Organizing the event
Before you do anything, you need to schedule the event itself. This can be done right from within the Yammer group you want the event to be broadcast to.
The teams planning these events also need to plan the practical aspects of the event. Like having a shared space where they can co-ordinate all the various teams involved. Everything from booking a venue, reviewing feedback from employees, working on materials like slides or videos and ensuring the presenters and producers are properly prepared. Microsoft Teams is the perfect tool to facilitate this type of collaboration and is often used by internal communications teams planning these events. Read our support article for more details on how to schedule and organize a live event in Yammer.
Leading up to a live event, it’s a great idea to crowdsource what is on the minds of your employees. At Microsoft we have a group in Yammer called CEO Connection whose primary purpose to allow employees to ask Satya and his leadership team questions and discuss topics that are relevant to the entire company. Every day, Satya’s team reviews the most active conversations and starts to collate questions that can be addressed in the next all company Q&A event.
During the event
Once all the pre-show activities have happened, it’s time for the main event. And much like the first phase, there are two distinct actions here.
As the team organizing the event, you’ll need to be able to produce and stream high-quality video to as many people as possible. You’ll also need to be able to manage any live questions that come in via the online and in-person audience. And lastly, you’ll need a way to measure real-time sentiment and have a private back-channel so you can coordinate responses and react to unexpected changes. All these aspects can be managed in Microsoft Teams.
On the flip side, employees want to be able to watch the video on their device of choice. The quality of the video will adjust depending on screen size and internet connection. Viewers can enable closed captions, or change the language to their native tongue. But most importantly, they can interact with the presenters by posing questions, or discuss and react to the content being shared.
Having the event broadcast through Yammer allows for everyone to participate in the conversation, and by powering the video feed through Microsoft Stream, you unlock core functionally, making the content accessible across the organization. Read more about attending live events in Yammer.
After the event
So now your live event has ended. The reality in most organizations today is that you can’t have your entire workplace stop what they’re doing to watch a live broadcast from a senior leader. Someone has to keep the lights on, the doors open, the customers happy. Or maybe the event was scheduled in the middle of the night for employees located on the other side of the world. You still need to cater to those who didn’t get the chance to watch the event live.
With live events in Yammer, any event can be viewed on demand after the event has finished. Viewers are able to search for specific parts of the event that interest them, without having to watch the entire event. They can also speed up the video to make an hour-long talk shrink down to 30 minutes. But most importantly, they can continue the conversations happening across the company that matters most to them.
The organizing team can also use this time to review the feedback and comments that happened during the event to help frame the conversation for the next event. They can share timestamps in Microsoft Stream to highlight specific topics that were covered or share answers to questions to a broader audience.
Live events in Yammer are a great way to help leaders engage your entire company with important messages and compelling content. This scenario is just one example of how we think customers will use these new capabilities in the suite. We’ll have many more in-depth scenarios and examples to share at Ignite in September, and some of our most successful customers will share how they engage their employees at all levels using Yammer. For more details on how to set up these events up in your company, be sure to read our guide to live events in Yammer.
To learn more about how you can drive deeper employee engagement using Microsoft 365, visit aka.ms/employee-engagement. You can also find useful resources for using Yammer to build ongoing connections between leaders and employees at aka.ms/yamresources, including a Use Case Deep Dive: Leadership Connection, YamJam Intro Video, and YamJam playbook
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