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Gamification of Yammer

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Christopher Hoard
MVP

Hi Team, 

 

Tech Community works, in part, because contributors have levels and can see their number of posts, likes, solutions, etc. 

 

Any plans for that with Yammer? May increase participation.

 

Best, Chris

6 Replies
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Solution

IMO, gamification is trying to incentivize engagement and participation. I think the best way to drive sustainable engagement and participation is through real, human interaction. If someone asks a question and they don't get a response, they're probably not likely to come back. But if someone posts and they get a response or a like, they get a sense that the community is alive and vibrant and are more likely to return. I generally think the approach to building engagement should start with good old fashioned human interaction. If you've committed to that it's still not working, perhaps some gamification solution is warranted.

 

We do have some partners like Bunchball and Badgeville that integrate with Yammer.

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@Steve Nguyen 

 

While I agree with the proposal somewhat, I might suggest that the more technical folks would appreciate being able to prove to bosses at salary review times this sort of data- nice incentive.

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I do miss the old leaderboard functionality, but understand it wasn't used as much. Maybe there is a way to have top contributors, influencers, threads pinned along the right rail or included in group insights?
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I sort of do this today. In my performance reviews, I'll share links to conversations I've contributed to that appear to have had some form of impact. 

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@Lonya French I tend to find that the only people that care about their position on those leaderboards are the people that are on the leaderboard. 

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@Steve Nguyen 

 

Sorry, don't buy it, yes that behavior may be part of your user base, but very busy tech folks (and I'm usually working 3-4 projects at once, which means I can't even track the Roadmap for my team) would appreciate the ability to download that information a couple of weeks before review.

 

Metrics. Numbers. Hard to establish as a Business Analyst, High Level Support Analyst, Service Engineer or Architect. At least software engineers/developers can point to lines of code (another number).

 

Who said anything about a leaderboard? Tracking and being able to download the data's much more important than vanity.

 

Think outside the box, people.

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