New version of our software gets SmartScreen warning even though the file is signed

[PeteRoy]

We built a new version of our software, the file is signed but Windows SmartScreen still show this message:

Microsoft Defender SmartScreen prevented an unrecognized app from starting. Running this app might put your PC at risk.

What does SmartScreen require to not show this message?

Thank you

[#2]

Hi,
Each time an application is run Windows 10 will check if it has a “good” reputation against their catalog of applications.

also in here:
https://docs.microsoft.com/en-us/windows/security/threat-protection/intelligence/criteria#potentiall...

one of the reasons stated is: Poor industry reputation. your newly created application is safe and signed but SmartScreen servers haven't probably identified it as safe yet.

How do I dispute the detection of my program?
https://docs.microsoft.com/en-us/windows/security/threat-protection/intelligence/submission-guide#ho...