Pilot and Broad vs CB and CBB

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Regarding the above announcement, according to the article and the video seems the CB period ( with heterogeneous testing across end users and different organizations)   was dropped and replaced with each company in charge of doing its own piloting as soon as the March/September version is released. Can someone explain why eliminating this layer of testing as CB was,  is a better approach? 





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I don't believe they changed the concept.  Only the name changed.  CB is now Semi-Annual Channel Pilot and CBB is Semi-Annual Channel Broad or Business Ready.  Organizations were expected to use CB for pilot/testing before broadly deploying.