In case you missed it.....wehada vibrant conversation with Microsoft Yammer MVPs, AmyDolzineand Melanie Hohertz,and other customers onways to build engagement in your Yammer networks.This was an interactive discussion with over 45 folks from across the globe.
Here’s the recording.
We’ve pulled together some highlights and best practices that’s shared below.
We’ve sharedpreviouslyhow important leaders are to the community and the Yammer network. Westarted by discussing the meritsof theupcomingPost on Behalf of(POBO) feature, authenticity,and how touse itto getyour leaders involved.
How to think about using “Post on Behalf of” (POBO) with leaders
Find their passion – maybe its less about the business and more about their personality, like post what they are watching on Netflix with their kids, or what music they are playing/listening to, what they are baking, whatever they are passionate about
Can't fake passion
Push vs pull communications
Use POBO as training wheels or a starting point for getting leaders involved in Yammer. You won’t be able to “react” on behalf of others at this time.
Leaders are creating a digital footprint on inside the community
A few customers shared how they get leaders on board when the org has a “protect the quarterback" mentality - meaning they protect the Executives from anyone besides their own leadership teams
Work with their support systems, like exec admins, internal comms teams
Executive assistants hold time and space in the execs calendar and can help give reminders
Find a willing member of the herd and have them set the example to win over the herd
Can you use products like TikTok for user generated content and inspiration for campaigns in your Yammer network?
Use other social media platforms to harvest new ideas! There’s something about how and why things are viral, how can you adapt it to your community and culture. It’s easier to contribute to the familiar, so take cues from the social networks around you and see what resonates with you.
An example would be “Tell me you’re ______ without telling me you’re a ______”
You can do this for specific communities or the organization as a whole.