A large part of value provided from IoT deployments comes from data. However, getting this data into the existing data landscape is often overlooked. In this session, we will start by introducing what are the existing Big Data Solutions that can be part of your data landscape. We will then look at how you can easily ingest IoT Data within traditional BI systems like Data warehouses or in Big Data stores like data lakes. When our data is ingested, we see how your data analysts can gain new insights on your existing data by augmenting your PowerBI reports with IoT Data. Looking back at historical data with a new angle is a common scenario. Finally, we'll see how to run real-time analytics on IoT Data to power real time dashboards or take actions with Azure Stream Analytics and Logic Apps. By the end of the presentation, you'll have an understanding of all the related data components of the IoT reference architecture. The Internet of Things Event Learning Path is designed for Solution Architects, Business Decision Makers, and Development teams that are interested in building IoT Solutions with Azure Services. The content is comprised of 5 video based modules that approach topics ranging from IoT device connectivity, IoT data communication strategies, use of artificial intelligence at the edge, data processing considerations for IoT data, and IoT solutioning based on the Azure IoT reference architecture. Each session includes a curated selection of associated modules from Microsoft Learn that can provide an interactive learning experience for the topics covered and may also contribute toward preparedness for the official AZ-220 IoT Developer Certification @ https://aka.ms/iotlp/certification. This content may be reused as-is across partner, field, and third party events or modified to suit custom audiences. The video resources and presentation decks are open-source and can be found on GitHub @ < href="https://aka.ms/iotlp" target="_blank" rel="noopener noreferrer">https://aka.ms/iotlp">https://aka.ms... To discuss this module and other videos in the IoT ELP series, visit http://aka.ms/iotlp/blog to start a conversation with the creators of this content!