Using Sway for corporate newsletters

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Occasional Contributor

Hello!

I've recently started using Sway and really like it but I haven't seen a lot of info about it on this site recently.

Anyone out there using Sway for corporate newsletters? I'm looking for tips, feedback, lessons learned on using Sway for internal comms.

Thanks

3 Replies
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@mariec - did you eventually use Sway for newsletters? Thx.
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Hi @Garry Rawlins 

 

Yes I've started using it for internal newsletters.

Pros:

  • I like how it's easier to set up and send than an HTML email 
  • very mobile friendly
  • can be shared on yammer/workplace by fb
  • you can edit it live, so if need be you can still change a link or a picture even after it's been sent out
  • Sway analytics are more meaningful than open rates

Cons:

  • analytics are still limited - e.g can't track how many people clicked on a link or viewed an embedded video
  • I feel co-editing could be improved
  • no hosting file service

Do you use it too?

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@mariec

 

No - because I never thought about using it in that way, but it does make sense.  We have been looking at Poppulo but mainly for the analytics.  Thank you - this is a good idea.  Definitely would need more analytics on the video side though - i suppose if the video was held in Stream you might get more related to the video viewing itself.

 

Thx.

 

Garry @ Selfridges