KQL for auto-apply of retention labels

Frequent Visitor
Having some trouble with getting certain types of auto-apply labels to work in Compliance centre. Am using KQL to auto apply to content types (document sets), sites and refiners.

Am successful at applying keyword search, path/site and refinabledate but unable to get contenttype:”content type name” to work.

Any ideas on how to troubleshoot?

E5 license btw
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