It seems like only yesterday that we were getting ready to launch AIP. After a bit of a splash at Microsoft Ignite, on October 4, 2016, AIP moved to GA and was quickly followed up with a December Preview. We looked to operate at a fast pace, so the December release moved to GA in February 2017 which to me was the beginning on when we really started to see adoption move in earnest (and it has continued to accelerate all year!).
An ask we heard loud and clear from you was for more guidance, and so began the Ready, Set, Protect! Series which was designed to give you a set of guidelines and approaches as you worked through your deployment and adoption of an information protection taxonomy. We even did an adoption and deployment session at Ignite where one of our customers joined us to share their approach towards label taxonomy. Based on our experiences at Microsoft, we also developed an adoption guide that you can use to get started with information protection in your company easily and quickly.
Read about it in the Enterprise Mobility & Security blog.