rss.livelink.threads@place:occasion

Turning co-sell readiness into real Microsoft Marketplace revenue

Heather_Poulsen — Fri, 01 May 2026 21:44:27 GMT

Achieving co-sell readiness in Microsoft Marketplace is only the beginning. Many software development companies reach this milestone but struggle to translate it into meaningful pipeline and consistent seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he breaks down what separates companies that are simply “co-sell ready” from those that successfully build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world insights from hundreds of marketplace partners, we’ll explore the operational habits, processes, and strategies that drive faster deal velocity, larger deal sizes, and stronger collaboration with the Microsoft field.

You'll learn:

How to create seller-focused collateral that drives Microsoft field engagement
Best practices for working effectively with your Partner Development Manager (PDM)
How to improve referral response times to increase co-sell opportunities

You'll walk away with:

A practical checklist to improve Microsoft seller engagement immediately
Proven strategies to generate more co-sell opportunities
A clearer understanding of how to operationalize your marketplace motion for consistent growth

How do I participate?

Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week.

This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.

* Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!

Securing and governing AI agents before deployment

jolweller — Wed, 22 Apr 2026 18:01:49 GMT

As AI agents become more embedded in business workflows, ensuring they are secure, governed, and compliant before deployment is critical.

Join and learn how to provision, secure, and manage AI agents at scale using modern identity and governance practices. This session will explore how to establish strong guardrails across the entire AI agent lifecycle—helping prevent risks such as unauthorized access, Shadow AI, and agent sprawl.

You’ll gain practical insight into how organizations are using Entra Agent ID to provision AI agents, manage credentials and service principals for agentic workflows, and enforce least-privilege access policies. The session will also highlight approaches to detecting unmanaged AI usage and implementing governance strategies that ensure every AI agent is accounted for before going live.

During this session, you will:

• Understand how to provision AI agents securely using Entra Agent ID
• Learn best practices for managing identities, credentials, and service principals for agent workflows
• Explore how to enforce least-privilege access across AI-driven systems
• Discover strategies to detect Shadow AI and prevent uncontrolled agent sprawl
• Learn how to govern AI agents throughout their lifecycle before deployment

To view the session live, register here: Securing and Governing AI Agents Before They Go Live

You can view previous Security for SDC series sessions on demand here: Security for SDC Series: Securing the Agentic Era

Maximize selling with Microsoft and Marketplace ROI

Pearl-Angeles — Tue, 28 Apr 2026 19:11:01 GMT

Incentives, rewards, and WorkSpan's AI-powered automation. Most Microsoft partners are leaving money on the table — not because they lack commitment, but because selling with Microsoft workflows, incentive applications, and Microsoft Marketplace reward programs can seem complex and, therefore, are easy to deprioritize.

Join us as we share real workflows used by partners who have closed over $5 billion in co-sell revenue with Microsoft. Cut through the noise and walk away with the knowledge you need to:

Navigate selling with Microsoft end-to-end.
Apply for Azure sponsorship most partners don’t know they qualify for
Earn the Marketplace rewards that most partners miss
Use AI to automate repetitive Partner Center tasks that slow your team down

WorkSpan provides AI agents for sellers and partner managers through the WorkSpan.AI Marketplace and Co-sell Platform

For Sellers: WorkSpan's in‑CRM AI drives earlier, smarter co‑sell actions.
For Partner Managers: WorkSpan's AI‑powered insights help launch and scale Microsoft partnerships.

This session is now available on demand. Enjoy!

From AI assistant to autonomous defense: Microsoft Security Copilot and agents in action

j_weller_nv — Fri, 27 Mar 2026 17:39:14 GMT

Cybersecurity teams are facing unprecedented pressure—from alert fatigue and skills shortages to increasingly sophisticated, AI‑driven attacks. Microsoft Security Copilot helps address these challenges by combining generative AI with deep security expertise and rich organizational context. Now, with the introduction of Security Copilot agents, security teams can take the next step toward more scalable, efficient defense.

In this session, you’ll learn how Microsoft Security Copilot supports security teams in investigating incidents, hunting threats, and strengthening security posture at machine speed. We’ll also explore how Security Copilot agents enable human‑supervised, autonomous automation across key Microsoft Security solutions, including Microsoft Defender, Entra, Intune, and Purview.

You’ll also see how this innovation connects to Microsoft Marketplace, which provides the underlying publishing, commerce, and billing infrastructure for partner solutions. Customers discover, procure, and deploy these solutions through the Microsoft Security Store—a security‑optimized storefront purpose‑built for extending Microsoft Security Copilot. Learn how marketplace‑published offerings and partner integrations available in Security Store help organizations tailor Security Copilot to their environment, accelerate time to value, and operationalize AI‑driven security at scale.

Learn more and register: From AI Assistant to Autonomous Defense: Microsoft Security Copilot & Agents in Action

Why Azure belongs in your multicloud strategy

Pearl-Angeles — Mon, 30 Mar 2026 21:06:51 GMT

For software development companies building and selling through Microsoft Marketplace, a strong multicloud strategy can accelerate customer acquisition, increase deal size, and unlock new co-sell opportunities. Tune in to learn when and why Azure should be part of your strategy. Find out how to replicate solutions for Azure. Hear why Marketplace-aligned companies are able to move quickly using Microsoft tools, funding, and incentives.

By the end of this event, Microsoft partners and cloud replication experts will help you understand:

How Azure strengthens Marketplace success, including enterprise readiness, co-sell alignment, and scalable architecture.
Microsoft funding programs and incentives available to Marketplace partners to help offset replication and modernization efforts.
How to get started fast using tools like Azure Migrate or by working with an experienced replication partner.
Practical next steps to turn replication and modernization into marketing qualified leads and long-term Marketplace momentum.

This session is ideal for software development companies that sell—or plan to sell—through Microsoft Marketplace and want to grow faster by aligning their cloud strategy with Azure, Microsoft incentives, and partner-led execution.

How do I participate?

Best practices for scaling Marketplace channel-led sales

Pearl-Angeles — Tue, 24 Mar 2026 17:13:19 GMT

Channel-led sales through Microsoft Marketplace are a critical strategy for software companies looking to scale partner-driven revenue. Get a closer look at how to activate channel opportunities using multiparty private offers (MPO). Learn when to leverage resale-enabled offers to expand partner reach.

The team from Tackle will walk you through MPO fundamentals and best practices. Find out who MPO is designed for, how to enable partners and customers, and what to expect throughout the lifecycle—from offer creation to purchase and payouts. You’ll gain practical insights on structuring deals, supporting partner-led opportunities, and ensuring smooth transactions within Microsoft Marketplace. You'll also gain a better understanding of resale-enabled offers, so you know when they are the right model for enabling broader, repeatable partner sales and how they can support a scalable long-term channel strategy.

Don't miss this chance to learn how to operationalize channel-led sales in Microsoft Marketplace and choose the right approach for partner-driven growth.

How do I participate?

AI-powered automation for Marketplace private offers and IP co-sell

Pearl-Angeles — Mon, 09 Mar 2026 16:50:12 GMT

Tune in to learn how software development companies can use AI‑powered automation to simplify buying through Microsoft Marketplace, streamline Microsoft Marketplace private offers, and maximize the effectiveness of co-selling opportunities. Join Jon Yoo, Co-Founder & CEO at Suger, as he explores how reducing operational friction in Partner Center can help you accelerate deal velocity, improve collaboration with Microsoft sellers, and drive Azure adoption.

What you will learn:

How to simplify Microsoft Marketplace private offers by automating the connection between your customer relationship management (CRM) systems and Partner Center, enabling faster deal execution and a better buying experience.
How to improve Microsoft IP co‑sell engagement with automated referral validation, accurate account targeting, and stronger alignment with Microsoft sellers.
How AI helps accelerate Azure adoption and partner success by reducing Marketplace complexity, improving data accuracy, and scaling go‑to‑market operations.

How do I participate?

Agentic manipulation: Prompt injection, goal hijacking & memory poisoning

j_weller_nv — Wed, 11 Feb 2026 04:42:26 GMT

As AI apps and autonomous agents gain more reasoning and independence, they also open new pathways for adversarial attacks. This webinar breaks down the most critical risks—prompt injection, goal hijacking, and memory poisoning—and explains how they impact real AI applications.

Learn practical defenses your teams can implement today, including input validation, behavioral detection, and robust architectural patterns that keep agentic systems aligned and secure.

Learn more and register

Security in the agentic era: A new paradigm

j_weller_nv — Mon, 02 Feb 2026 17:55:57 GMT

How the agentic era—where AI systems autonomously perceive, decide, and act—fundamentally transforms security. Covers the shift from human-in-the-loop to autonomous operations, the expanded attack surface of agentic workflows, and why traditional security models must evolve for systems that reason and take action independently.

Learn how architecting agentic AI systems is changing how we approach security. Create an Event | Microsoft Community Hub

Inside Azure IP co-sell: What high-performing software developers do differently

Pearl-Angeles — Wed, 25 Feb 2026 18:37:21 GMT

Get an insider’s view of what truly moves the needle for Microsoft Marketplace and Microsoft Azure IP co‑sell success. Guest speaker Barbara Treviño breaks down the signals Microsoft prioritizes when assessing submission strength—helping software development companies understand what great looks like across architecture, messaging, evidence, and sequencing. You’ll learn why high‑performing software development companies approach readiness differently, and how that difference translates directly into smoother approvals and stronger GTM impact.

We'll also unpack the most common pitfalls that delay or derail Marketplace and Azure IP co‑sell progress, along with practical tips for aligning your solution, documentation, and customer proof with Microsoft’s expectations. You'll see how to turn Marketplace and co-sell into growth accelerators, not administrative hurdles, with guidance informed by Labra’s multi‑hyperscaler experience supporting partners through SCAP‑M. We'll end with live Q&A and recommended next steps for those who want hands‑on help refining or submitting their offer.

How do I participate?

Marketplace office hours for partners: June 2026

Pearl-Angeles — Mon, 09 Feb 2026 19:21:30 GMT

Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the world. Explore the latest benefits and get tips that will help you grow your business.

Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted.

How do I participate?

Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.

Multi‑currency private offers in Microsoft Marketplace

Pearl-Angeles — Fri, 01 May 2026 20:28:53 GMT

Microsoft Marketplace is available in 141 regions and supports 17 currencies. As Marketplace adoption continues to grow more partners are navigating sales that involve multiple currencies, local customer invoicing, and evolving seller of record responsibilities. Understanding how currency exchanges impact private offers, partner payments, and customer billing is critical to successfully managing Marketplace transactions across geographies.

Join this practical walkthrough to learn how multi‑currency transactions are managed through Microsoft Marketplace. You’ll see how currency exchange is handled across deal constructs, including a multiparty private offer example, and what changes when partners participate in resale enabled offers and assume seller of record responsibilities.

If you are a software company or channel partners selling in Microsoft Marketplace and want to confidently navigate local currency transactions, understand how timing impacts payments, and apply best practices when executing deals across geographies, this session is for you!

What you’ll learn:

How Marketplace customers are invoiced and the currency of record
How to configure private offers in local currency
How sales timing affects partner payments
How the FX rate applies to Marketplace sales

Takeaways:

Clear understanding of multi‑currency Marketplace transactions
Confidence in creating private offers in local currency
Foundational knowledge to support sales of resale enabled offers

Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted.

How do I participate?

Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.

Additional resources

Seamless private offers: From creation to purchase and activation

Pearl-Angeles — Tue, 07 Apr 2026 19:21:40 GMT

Join us for a practical, end‑to‑end walkthrough of seamless private offer execution—from creation to customer purchase to partner activation.

You will learn:

How to create private offers in Partner Center
How to extend private offers to the right party (including multiparty private offers, resale enabled offers, and CSP motions)
What the customer purchase experience looks like on the receiving end
What flexible billing schedules apply to, and how to proactively set yourself up for success

This event will feature a live Partner Center demo and include time for live Q&A so bring your questions! Note: Partner Center reporting will not be covered in this session, but you can learn more by watching Tracking transaction to payout in Partner Center reports.

Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted.

How do I participate?

Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.

Build, publish, and optimize Marketplace offers with App Advisor

Pearl-Angeles — Fri, 06 Mar 2026 01:31:22 GMT

Tune in for live demos and proven best practices on using App Advisor, Microsoft’s guided experience for Microsoft Marketplace success! Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Walk through key stages of the experience from validating value to publishing and optimizing your listing.

We’ll focus on the most impactful tools and features, including:

Marketplace Value Calculator - Estimate the potential benefits of selling your solution on Marketplace.
Quick Start Developer Toolkit - Speed up development and reduce setup complexity.
Offer Type Selection Wizard and Offer Creation - Choose the right offer model and publish with confidence.
New AI‑based marketplace listing improvement recommendations - Get actionable insights to optimize any published offering for better visibility and performance.

We'll also share tips to grow your sales, promote your offer, sell through channel partners, and make the most of co-sell. Whether you’re new to marketplace publishing or looking to improve and scale existing offers, you'll find practical guidance, real examples, and AI‑powered tools to help you succeed faster.

Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted.

How do I participate?

Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week.

This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.

* Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!

How to build a Microsoft Marketplace channel practice

Pearl-Angeles — Wed, 11 Feb 2026 23:31:15 GMT

Building a successful Marketplace practice takes more than great offers—you need the right people, processes, and strategy working together. Learn exactly how top‑performing partners organize their teams across alliances, operations, sales, and leadership. We’ll break down who owns what, why executive sponsorship is a game‑changer, and how to get every part of your organization aligned around Marketplace growth.

You’ll also get a proven, repeatable framework you can put into action immediately. From offer strategy and co‑sell integration to operational readiness, pipeline acceleration, and scalable go‑to‑market motions, this session equips you with the blueprint used by partners thriving in the Marketplace today. Plus, you’ll walk away with curated tools, templates, and dashboards to speed up onboarding, publishing, co‑sell, and sales execution—so you can confidently launch or scale your Marketplace practice with momentum.

How do I participate?

Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week.

This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.

* Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!

Office hours for partners: Microsoft Partner Center reporting

Pearl-Angeles — Fri, 23 Jan 2026 21:32:40 GMT

Tune in for a closer look at Microsoft Marketplace reporting in the Microsoft Partner Center. Get to know the Insights and Earnings workspaces. Explore which roles have permission to access reporting, then walk through Earnings, Customer, Order, Usage, and Revenue reports. We'll also answer your questions to tune in live or post your questions in advance.

How do I participate?

Registration is not required. Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week.

This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.

* Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!

Office hours for partners: Marketplace resale enabled offers

j_weller_nv — Fri, 23 Jan 2026 21:33:13 GMT

Tune in to explore resale enabled offers through Microsoft Marketplace. This recently announced capability enables software companies to expand into new markets globally, at scale, and without additional operational overhead. Dive deep into the workflow and requirements for these deals. Learn about reporting and best practices from those that are already selling globally with resale enabled offers.

Walk away from this informative office hours with an understanding of:

The resale enabled offer workflow, including the Microsoft Marketplace agreement that must be in place between the software company and the channel partner
Software company and channel partner requirements for selling resale enabled offers
Reporting and managing a resale enabled offer business

This office hours will prioritize channel partner questions so post your questions in advance! Simply scroll to the bottom of this page and select Comment. We'll do our best to address as many questions as possible during the Q&A portion at the end of the event.

How do I participate?

* Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!

AI-powered acceleration: scale faster on Microsoft Marketplace

j_weller_nv — Fri, 23 Jan 2026 21:34:00 GMT

Go beyond the basics of listing and explore what truly drives velocity.

For SaaS companies, the Microsoft Marketplace is no longer just a procurement convenience, it’s a strategic revenue engine. Yet while publishing a listing is simple, reaching that first transaction quickly is what separates software development companies who scale from those who stall. Dive into operational readiness, CRM-native automation, seller engagement, trust signals, and AI-enabled acceleration. Whether you're just getting started or looking to optimize your Marketplace motion, this session will provide you with information that will turn your first sale into a repeatable growth engine.

What we will cover

Accelerate your launch. Learn how embedded deep links and guided tasks cut down publishing time from weeks to hours.
Ask AI, get answers. Find out how to access expert marketplace knowledge 24/7; no docs, no guesswork.
Stay on track. See how automated roadmaps and adaptive progress tracking keep you from missing critical steps.

Ready to turn your sales into repeatable growth engine? Join us December 4at 9:00 AM PST to learn more and ask questions.

How do I participate?

* Don’t’ see the Attend button? Sign in to your Marketplace Tech Community account or Register for the Tech Community and join the conversation!

Where do I post my questions?

Scroll to the bottom of this page and select Comment.

How to structure your Microsoft Partner Center account for long term success

j_weller_nv — Thu, 30 Oct 2025 17:27:24 GMT

A well-defined Microsoft Partner Center account is critical for smooth operations, marketplace success, and an overall better experience in the portal. But with multiple configuration options, identifiers, and account relationships to understand, it’s easy to get lost in the details. In this discussion, we’ll walk through how to set up and organize your Microsoft Partner Center account for operational efficiency and marketplace success.

What we will cover

Understand account structures and publisher configurations
Working with important identifiers used in account management and support scenarios
Scenarios and best practices for long-term successful management of your accounts

By the end, you’ll know exactly how to structure your Microsoft Partner Center account so that it supports your organization’s needs today and scales with you as you grow in the Microsoft ecosystem.

Ready to optimize your Partner Center account? Join us November 4th at 9:00 AM PST to learn more and ask questions.

How do I participate?

Select “Add to calendar” to save the date, then click the “Attend” button to save your spot, receive event reminders, and participate in the Q&A. If you can’t make the live event, don’t worry. You can post your questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing.

Where do I post my questions?

Scroll to the bottom of this page and select “Comment.”

This event will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.

Security essentials for Microsoft Marketplace publishing

j_weller_nv — Fri, 19 Sep 2025 00:10:35 GMT

October 23, 2025 | 2:00 PM GTM+11 Publishing your solution on the Azure Marketplace unlocks opportunities to reach a global audience, but it also requires a strong focus on security. This session equips software development companies with the knowledge to meet Microsoft Marketplace security requirements, safeguard customer data, and ensure compliance with platform standards.

Discover best practices for securing your applications, managing identities, and mitigating vulnerabilities, all tailored to Marketplace. Whether you're preparing to launch or improving an existing listing, this session will help you build trust and deliver secure solutions to your customers.

rss.livelink.threads@place:occasion

Turning co-sell readiness into real Microsoft Marketplace revenue

How do I participate?

Securing and governing AI agents before deployment

Maximize selling with Microsoft and Marketplace ROI

From AI assistant to autonomous defense: Microsoft Security Copilot and agents in action

Why Azure belongs in your multicloud strategy

How do I participate?

Best practices for scaling Marketplace channel-led sales

How do I participate?

AI-powered automation for Marketplace private offers and IP co-sell

How do I participate?

Agentic manipulation: Prompt injection, goal hijacking & memory poisoning

Learn more and register

Security in the agentic era: A new paradigm

Inside Azure IP co-sell: What high-performing software developers do differently

How do I participate?

Marketplace office hours for partners: June 2026

How do I participate?

Multi‑currency private offers in Microsoft Marketplace

How do I participate?

Additional resources

Seamless private offers: From creation to purchase and activation

How do I participate?

Build, publish, and optimize Marketplace offers with App Advisor

How do I participate?

How to build a Microsoft Marketplace channel practice

How do I participate?

Office hours for partners: Microsoft Partner Center reporting

How do I participate?

Office hours for partners: Marketplace resale enabled offers

AI-powered acceleration: scale faster on Microsoft Marketplace

What we will cover

How do I participate?

Where do I post my questions?

How to structure your Microsoft Partner Center account for long term success

What we will cover

How do I participate?

Where do I post my questions?

Security essentials for Microsoft Marketplace publishing

Register here