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  <channel>
    <title>Canada Partner News &amp; Resources topics</title>
    <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/bd-p/CanadaPartnerNewsandResources</link>
    <description>Canada Partner News &amp; Resources topics</description>
    <pubDate>Sun, 12 Apr 2026 23:38:23 GMT</pubDate>
    <dc:creator>CanadaPartnerNewsandResources</dc:creator>
    <dc:date>2026-04-12T23:38:23Z</dc:date>
    <item>
      <title>CDX - Terms Of Use Last Updated - March 12, 2024</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/cdx-terms-of-use-last-updated-march-12-2024/m-p/4093075#M28</link>
      <description>&lt;P&gt;I'm not a big fan of these 2 limitations in the terms of use:&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;CDX tenants have an administrative user that should not be deleted or altered in any way.&lt;/LI&gt;&lt;LI&gt;External domains are not to be connected to CDX tenants.&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;For the 1st, I want to set my own password on the admin@ account.&amp;nbsp; What's so wrong with that?&amp;nbsp; You could reset it if you really need/want to get in there.&amp;nbsp; This is not fair.&lt;/P&gt;&lt;P&gt;For the 2nd, of course we want to test with custom domains!&amp;nbsp; This is again no fair.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;The other thing - I've already added my custom domain in my VSE Azure Subscription which I've associated to my CDX tenant directory.&amp;nbsp; In there, I'm testing out SMTP as a Service via Azure Communication Services.&amp;nbsp; Again, of course I want to use my own custom domain, with DKIM, DMARC, SPF, etc.&amp;nbsp; This is completely reasonable.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Today I login to CDX to see if my ability to request renewal of my renewable tenant is available yet, and I can't even get in without accepting the new terms.&amp;nbsp; But it says:&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;"&lt;/P&gt;&lt;DIV class=""&gt;&lt;DIV&gt;&lt;P&gt;Violations of the CDX Terms of Use will result in the immediate deprecation of tenants as well as access to CDX without notice.&lt;/P&gt;&lt;/DIV&gt;&lt;/DIV&gt;&lt;DIV class=""&gt;&lt;DIV class=""&gt;By proceeding, you agree to the Microsoft Platform policies&lt;/DIV&gt;&lt;/DIV&gt;&lt;DIV class=""&gt;Accept and Continue&lt;/DIV&gt;&lt;DIV class=""&gt;"&lt;/DIV&gt;&lt;DIV class=""&gt;So I guess I have to go dismantle my stuff gracefully before I accept the terms.&amp;nbsp; I had reset the password long ago on Admin, just knowing that-that particular term is ridiculous, but previously I don't recall the prohibition of custom domains.&amp;nbsp; I really don't see what the problem is.&lt;/DIV&gt;&lt;DIV class=""&gt;&amp;nbsp;&lt;/DIV&gt;&lt;DIV class=""&gt;Please can we take away these 2 points in the terms?&lt;/DIV&gt;</description>
      <pubDate>Thu, 21 Mar 2024 15:20:08 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/cdx-terms-of-use-last-updated-march-12-2024/m-p/4093075#M28</guid>
      <dc:creator>JeremyTBradshaw</dc:creator>
      <dc:date>2024-03-21T15:20:08Z</dc:date>
    </item>
    <item>
      <title>Canada is now included in the Americas Partners community</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/canada-is-now-included-in-the-americas-partners-community/m-p/3962310#M27</link>
      <description>&lt;P&gt;&lt;FONT size="5"&gt;&lt;STRONG&gt;We've moved!&lt;/STRONG&gt; Please visit the &lt;STRONG&gt;&lt;A href="https://techcommunity.microsoft.com/t5/americas-partners-us-canada/ct-p/Americas" target="_self"&gt;Americas Partners (US, Canada &amp;amp; Latin&amp;nbsp;&lt;/A&gt;&lt;FONT color="#146cac"&gt;&lt;U&gt;America)&lt;/U&gt;&lt;/FONT&gt;&lt;/STRONG&gt;&amp;nbsp;community to find information relevant for partners in Canada. We look forward to seeing you there!&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Tue, 24 Oct 2023 15:53:36 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/canada-is-now-included-in-the-americas-partners-community/m-p/3962310#M27</guid>
      <dc:creator>Kim_Doucette</dc:creator>
      <dc:date>2023-10-24T15:53:36Z</dc:date>
    </item>
    <item>
      <title>Microsoft Canada Impact Awards 2023 Winners and Finalists!</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-canada-impact-awards-2023-winners-and-finalists/m-p/3866021#M26</link>
      <description>&lt;P&gt;&lt;img /&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2&gt;Congratulations to the 2023 Microsoft Canada Impact Awards Winners and Finalists&lt;/H2&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;Microsoft Canada is excited to announce our Impact Awards Winners and Finalists. These awards showcase the incredible achievements of our partners over the past year.&amp;nbsp;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;&lt;STRONG&gt;Congratulations to this year’s winners and finalists in 25 winning categories, who have demonstrated excellence in innovation, commitment to their customers, and care for our world.&lt;/STRONG&gt;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;As Microsoft partners, you have consistently harnessed Microsoft’s solutions to empower your customers to enable digital transformation and achieve more.&lt;/P&gt;
&lt;P class="lia-align-left"&gt;&amp;nbsp;&lt;/P&gt;
&lt;TABLE style="border-style: hidden; width: 100%; border-color: white;" border="0" width="100%"&gt;
&lt;TBODY&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="48px" style="background-color: white;"&gt;
&lt;H4&gt;&lt;FONT size="4"&gt;&lt;EM&gt;&lt;FONT color="#1460AA"&gt;Microsoft Canada Impact Awards 2023&lt;/FONT&gt;&lt;/EM&gt;&lt;/FONT&gt;&lt;/H4&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="48px" style="background-color: white;"&gt;
&lt;H4&gt;&lt;FONT size="4"&gt;&lt;EM&gt;&lt;FONT color="#1460AA"&gt;Prix Impact 2023 de Microsoft Canada&lt;/FONT&gt;&lt;/EM&gt;&lt;/FONT&gt;&lt;/H4&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="124px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;AI Impact Award - ISV&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.naturalreaders.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Natural Reader&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.calian.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Calian&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="124px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact IA - Fournisseur&amp;nbsp;indépendant de logiciels&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.naturalreaders.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Natural Reader&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.calian.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Calian&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;AI Impact Award - Services&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://lixar.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;BDO Lixar&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://adastracorp.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Adastra&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact IA - Services&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://lixar.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;BDO Lixar&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://adastracorp.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Adastra&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Analytics Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.avanade.com/en-ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Accenture/Avanade&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.slalom.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Slalom&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Analyse&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.avanade.com/en-ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Accenture/Avanade&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.slalom.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Slalom&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="124px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Breakthrough Partner Impact Award - ISV&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.adlibsoftware.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Adlib&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://conexiom.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Conexiom&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="124px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Partenaire Mondial - Fournisseur&amp;nbsp;indépendant de logiciels&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.adlibsoftware.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Adlib&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://conexiom.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Conexiom&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="124px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Breakthrough Partner Impact Award - SI&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.optimusinfo.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Optimus&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.accolite.com/services/cloud-engineering-and-devops" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Xerris, an Accolite Digital Company&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="124px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Partenaire Mondial -&amp;nbsp;Intégrateurs de systèmes&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.optimusinfo.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Optimus&lt;/A&gt;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;Finaliste:&amp;nbsp;&lt;A href="https://www.accolite.com/services/cloud-engineering-and-devops" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Xerris, an Accolite Digital Company&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Business Applications Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.hso.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;HSO&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.alithya.com/en" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Alithya&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact des Applications d'entreprise&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.hso.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;HSO&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.alithya.com/en" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Alithya&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Community Response Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://creospark.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Creospark Consulting&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.protiviti.com/ca-en" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Protiviti&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Réponse Communautaire&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://creospark.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Creospark Consulting&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.protiviti.com/ca-en" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Protiviti&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Enterprise Sales Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;/STRONG&gt; &lt;A href="https://www.avanade.com/en-ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Accenture/Avanade&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.tcs.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Tata Consultancy Services&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Ventes aux entreprises&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt; &lt;A href="https://www.avanade.com/en-ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Accenture/Avanade&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://www.tcs.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Tata Consultancy Services&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="124px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Inclusion Changemaker Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://ca.insight.com/en_CA/home.html" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Insight Canada&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.whitecapcanada.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Whitecap Canada&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="124px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Agent de changement en matière d’inclusion&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://ca.insight.com/en_CA/home.html" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Insight Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://www.whitecapcanada.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Whitecap Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="124px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Indirect Cloud Solution Provider Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.ingrammicro.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Ingram Micro&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.pax8.com/en-ca/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Pax8&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="124px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact&amp;nbsp;Fournisseur indirect de solutions infonuagiques&amp;nbsp;&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://www.ingrammicro.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Ingram Micro&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.pax8.com/en-ca/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Pax8&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="267px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Industry Innovation Impact Awards&lt;/FONT&gt;&lt;/H4&gt;
&lt;P data-unlink="true"&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://adastracorp.com/" target="_self"&gt;Adastra&lt;/A&gt; (Financial Services and Manufacturing)&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;/STRONG&gt; &lt;A href="https://www.hso.com/" target="_self"&gt;HSO&lt;/A&gt; (Financial Services)&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;/STRONG&gt; &lt;A href="https://vnextgroup.com/" target="_self"&gt;VNEXT Group&lt;/A&gt; (Healthcare)&lt;/P&gt;
&lt;P data-unlink="true"&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.alithya.com/en" target="_self"&gt;Alithya&lt;/A&gt;&amp;nbsp;(Financial Services and Manufacturing)&lt;/P&gt;
&lt;P&gt;Finalist: &lt;A href="https://kpmg.com/xx/en/home.html" target="_self"&gt;KPMG&lt;/A&gt; (Public Sector)&lt;/P&gt;
&lt;P&gt;Finalist: &lt;A href="https://www.smiledigitalhealth.com/" target="_self"&gt;Smile Digital Health&lt;/A&gt; (Healthcare)&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="267px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Innovation Industrielle&lt;/FONT&gt;&lt;/H4&gt;
&lt;P data-unlink="true"&gt;&lt;STRONG&gt;Gagnante:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://adastracorp.com/" target="_self"&gt;Adastra&lt;/A&gt; (Les Services Financiers et l'Industrie)&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt; &lt;A href="https://www.hso.com/" target="_self"&gt;HSO&lt;/A&gt; (Les Services Financiers)&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt; &lt;A href="https://vnextgroup.com/" target="_self"&gt;VNEXT Group&lt;/A&gt; (Soins de santé)&lt;/P&gt;
&lt;P data-unlink="true"&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.alithya.com/en" target="_self"&gt;Alithya&lt;/A&gt;&amp;nbsp;(Les Services Financiers et l'Industrie)&lt;/P&gt;
&lt;P&gt;Finaliste: &lt;A href="https://kpmg.com/xx/en/home.html" target="_self"&gt;KPMG&lt;/A&gt; (Secteur Public)&lt;/P&gt;
&lt;P&gt;Finaliste: &lt;A href="https://www.smiledigitalhealth.com/" target="_self"&gt;Smile Digital Health&lt;/A&gt; (Soins de santé)&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;ISV Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://zafin.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Zafin&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.adobe.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Adobe&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist: &lt;A href="https://www.vmware.com/" target="_self"&gt;VMware&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Fournisseur indépendant de logiciels&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://zafin.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Zafin&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.adobe.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Adobe&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste: &lt;A href="https://www.vmware.com/" target="_self"&gt;VMware&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Migration Modernization Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.avanade.com/en-ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Accenture/Avanade&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.longviewsystems.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Long View Systems&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Services de Migration et de Modernisation&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.avanade.com/en-ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Accenture/Avanade&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.longviewsystems.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Long View Systems&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Modern Marketing Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://ca.insight.com/en_CA/home.html" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Insight Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.softchoice.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Softchoice Canada&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Marketing Moderne&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://ca.insight.com/en_CA/home.html" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Insight Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://www.softchoice.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Softchoice Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Modern Workplace Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.cdw.ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;CDW Canada&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt; &lt;A href="https://www.softchoice.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Softchoice Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Milieu de travail moderne&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://www.cdw.ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;CDW Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://www.softchoice.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Softchoice Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Modernizing Applications Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://addatech.ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;ADDATECH Systems Inc&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt; &lt;A href="https://www.tcs.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Tata Consultancy Services&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Modernisation des applications&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://addatech.ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;ADDATECH Systems Inc&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://www.tcs.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Tata Consultancy Services&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;National Cloud Solution Provider (CSP) Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://www.softchoice.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Softchoice Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt; &lt;A href="https://www.ingrammicro.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Ingram Micro&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact&amp;nbsp;Fournisseur national de solutions infonuagiques&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://www.softchoice.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Softchoice Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://www.ingrammicro.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Ingram Micro&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;National Large Solution Provider (LSP) Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://www.softchoice.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Softchoice Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt; &lt;A href="https://ca.insight.com/en_CA/home.html" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Insight Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Fournisseur national de solutions de grande envergure&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://www.softchoice.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Softchoice Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://ca.insight.com/en_CA/home.html" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Insight Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Power Platform Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://mnpdigital.ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;MNP Digital&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt; &lt;A href="https://adastracorp.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Adastra&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Plateforme Power&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://mnpdigital.ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;MNP Digital&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://adastracorp.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Adastra&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Public Sector Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.slalom.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Slalom&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt; &lt;A href="https://ca.insight.com/en_CA/home.html" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Insight Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD width="49.93103448275862%" height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Secteur Public&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt; &lt;A href="https://www.slalom.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Slalom&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://ca.insight.com/en_CA/home.html" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Insight Canada&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Security Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.difenda.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Difenda&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt; &lt;A href="https://www.longviewsystems.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Long View Systems&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Sécurité&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt; &lt;A href="https://www.difenda.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Difenda&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://www.longviewsystems.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Long View Systems&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Surface Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www3.compugen.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Compugen&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://northernmicro.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Northern Micro&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Surface&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt; &lt;A href="https://www3.compugen.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Compugen&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://northernmicro.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Northern Micro&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Sustainability Changemaker Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;/STRONG&gt; &lt;A href="https://www.avanade.com/en-ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Accenture/Avanade&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://e-magic.ca/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;E-Magic&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Agent de changement en matière de développement durable&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt; &lt;A href="https://www.avanade.com/en-ca/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Accenture/Avanade&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://e-magic.ca/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;E-Magic&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Tech Intensity - ISV Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;A href="https://www.calian.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Calian&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.soti.net/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;SOTI&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Intensité technologique – Fournisseur indépendant de logiciels&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt; &lt;A href="https://www.calian.com/" target="_blank" rel="noopener" aria-label="Cognizant: Click here to be redirected to the partner website"&gt;Calian&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt; &lt;A href="https://www.soti.net/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;SOTI&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Tech Intensity - Services Impact Award&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Winner:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://www.tcs.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Tata Consultancy Services&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finalist:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.cgi.com/en" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;CGI&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;TD height="103px"&gt;
&lt;H4&gt;&lt;FONT color="#1460AA"&gt;Prix Impact Intensité technologique – Services&lt;/FONT&gt;&lt;/H4&gt;
&lt;P&gt;&lt;STRONG&gt;Gagnante:&lt;/STRONG&gt;&lt;SPAN&gt; &lt;A href="https://www.tcs.com/" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;Tata Consultancy Services&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;Finaliste:&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.cgi.com/en" target="_blank" rel="noopener" aria-label="BDO Lixar: Takes you to the BDO Lixar home page"&gt;CGI&lt;/A&gt;&lt;/P&gt;
&lt;/TD&gt;
&lt;/TR&gt;
&lt;/TBODY&gt;
&lt;/TABLE&gt;
&lt;P class="lia-align-left"&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;We look forward to celebrating the diversity of our ecosystem and their outstanding achievements at &lt;STRONG&gt;&lt;A href="https://inspire.microsoft.com/en-US/home" target="_self"&gt;Microsoft Inspire 2023 on July 18 to 19&lt;/A&gt;&lt;/STRONG&gt;. Microsoft Inspire is your opportunity to virtually gather with the Microsoft partner community and learn about new opportunities to develop and expand your business.&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;If you have not already&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;STRONG&gt;&lt;A href="https://inspire.microsoft.com/en-US/home" target="_blank" rel="noopener noreferrer"&gt;registered&lt;/A&gt;&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/STRONG&gt;for Microsoft Inspire, we encourage you to do so today!&lt;/P&gt;</description>
      <pubDate>Thu, 06 Jul 2023 14:01:21 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-canada-impact-awards-2023-winners-and-finalists/m-p/3866021#M26</guid>
      <dc:creator>MicrosoftCanadaGPS</dc:creator>
      <dc:date>2023-07-06T14:01:21Z</dc:date>
    </item>
    <item>
      <title>Join us for Microsoft Inspire July 18-19, 2023!</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/join-us-for-microsoft-inspire-july-18-19-2023/m-p/3822879#M25</link>
      <description>&lt;P&gt;&lt;SPAN&gt;&lt;img /&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN&gt;Registration is now OPEN for&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.linkedin.com/feed/hashtag/?keywords=msinspire&amp;amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7064308004040445953" target="_blank" rel="noopener" data-attribute-index="0"&gt;#MSInspire&lt;/A&gt;&lt;SPAN&gt;&amp;nbsp;taking place July 18 – 19, 2023 PT!&amp;nbsp;&lt;span class="lia-unicode-emoji" title=":dizzy:"&gt;💫&lt;/span&gt;&lt;/SPAN&gt;&lt;BR /&gt;&lt;BR /&gt;&lt;SPAN&gt;Join us for the Microsoft Inspire digital event to learn how to accelerate AI transformation with Microsoft, drive customer success together, and fuel your business growth and profitability. As part of the event, we will celebrate our Canadian Partner of the Year winner and the Canada Impact Awards. :trophy:&lt;/img&gt;&lt;/SPAN&gt;&lt;BR /&gt;&lt;BR /&gt;&lt;SPAN&gt;Follow this link to register today:&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://lnkd.in/eXe7zHXq" target="_blank" rel="noopener" data-attribute-index="2"&gt;https://lnkd.in/eXe7zHXq&lt;/A&gt;&lt;BR /&gt;&lt;BR /&gt;&lt;SPAN&gt;We look forward to delivering an impactful, high-value experience for you at Microsoft Inspire!&lt;/SPAN&gt;&lt;/P&gt;</description>
      <pubDate>Tue, 16 May 2023 18:59:30 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/join-us-for-microsoft-inspire-july-18-19-2023/m-p/3822879#M25</guid>
      <dc:creator>SabrinaSeemangal</dc:creator>
      <dc:date>2023-05-16T18:59:30Z</dc:date>
    </item>
    <item>
      <title>Download your Microsoft customer propensity data</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/download-your-microsoft-customer-propensity-data/m-p/3808622#M24</link>
      <description>&lt;P&gt;
 &lt;STRONG&gt;
  What is CloudAscent?
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 CloudAscent uses data-driven analysis to identify existing customers who are ready to buy from our partners and provides a downloadable propensity data report. The data shows the customers’ likelihood to purchase Microsoft products including Azure, Modern Work and Business Applications.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 It will help you pinpoint customers who’ll be most receptive to your cross-sell and upsell efforts.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 CloudAscent applies machine learning models to hundreds of data sources, including customer demographics, industry focus, and existing Microsoft software usage, to produce a targeted list of opportunities that you are likely to close quickly.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Do all partners get a customer leads report?
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 No. Only partners who have been designated as the Partner of Record for small and medium sized customers will have a report available.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Where can I get my personalized monthly report?
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 You can
 &lt;A href="https://partner.microsoft.com/dashboard/partnerinsights/analytics/customeropportunities" rel="nofollow noopener noreferrer" target="_self"&gt;
  download your monthly personalized report
 &lt;/A&gt;
 from Partner Center.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  What should I do with the data?
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 Align your customer sales outreach aligning with customer intent.
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  Act Now leads are ready for your sales team to engage with now.
 &lt;/LI&gt;
 &lt;LI&gt;
  Evaluate leads are ideal to target with multi channel campaigns and may also contain immediate sales opportunities.
 &lt;/LI&gt;
 &lt;LI&gt;
  Nurture and Educate leads may require a more broad-focus digital marketing campaign.
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
 Leads will align to the key Microsoft Sales Plays and your marketing campaigns can leverage the existing assets available in the
 &lt;A href="https://partner.microsoft.com/en-ca/solutions/digital-marketing-content" rel="nofollow noopener noreferrer" target="_self"&gt;
  Digital Marketing Content OnDemand
 &lt;/A&gt;
 tool (DMC).
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Where do I go for more information?
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-ca/solutions/cloudascent" rel="nofollow noopener noreferrer" target="_self"&gt;
   Learn more about CloudAscent
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/dashboard/partnerinsights/analytics/customeropportunities" rel="nofollow noopener noreferrer" target="_self"&gt;
   Download your CloudAscent report in Partner Center now
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/solutions/digital-marketing-content" rel="nofollow noopener noreferrer" target="_self"&gt;
   Access marketing assets in Digital Marketing Content OnDemand (DMC)
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/solutions/go-to-market/salesplays" rel="nofollow noopener noreferrer" target="_self"&gt;
   Learn more about the Microsoft Sales Plays
  &lt;/A&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:55:12 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/download-your-microsoft-customer-propensity-data/m-p/3808622#M24</guid>
      <dc:creator>SabrinaSeemangal</dc:creator>
      <dc:date>2023-04-28T22:55:12Z</dc:date>
    </item>
    <item>
      <title>Hybrid Work: Top 10 Reasons To Choose Microsoft 365</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/hybrid-work-top-10-reasons-to-choose-microsoft-365/m-p/3808621#M23</link>
      <description>&lt;P&gt;
 &lt;FONT size="5"&gt;
  Help your customers implement the best hybrid work solutions and unlock the full value of the Microsoft 365 platform.
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  &lt;STRONG&gt;
   Top 10 Reasons to choose Microsoft 365:
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;OL&gt;
 &lt;LI&gt;
  Unleash you best ideas with rich desktop and web-based apps
 &lt;/LI&gt;
 &lt;LI&gt;
  Thrive in hybrid work with a modern collaboration platform
 &lt;/LI&gt;
 &lt;LI&gt;
  Connect and engage with intelligent intranet and social networking
 &lt;/LI&gt;
 &lt;LI&gt;
  Work smarter and make informed decisions with advanced analytics
 &lt;/LI&gt;
 &lt;LI&gt;
  Efficiency manage work with lists, automation, bots, and more
 &lt;/LI&gt;
 &lt;LI&gt;
  Protect sensitive data everywhere, even in motion and when shared
 &lt;/LI&gt;
 &lt;LI&gt;
  Detect and investigate threats with built-in intelligence
 &lt;/LI&gt;
 &lt;LI&gt;
  Secure the modern workplace with unified management
 &lt;/LI&gt;
 &lt;LI&gt;
  Gain visibility, build insights, control data with management controls
 &lt;/LI&gt;
 &lt;LI&gt;
  Manage compliance with built-in, comprehensive coverage
 &lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  Hybrid works is here to stay no matter where customers are in their journey. Here are a few resources to:
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  &lt;A href="https://clouddamcdnprodep.azureedge.net/gdc/gdcYCpYzO/original" rel="nofollow noopener noreferrer" target="_self"&gt;
   Help customers navigate the future of the modern workplace
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  Create a successful hybrid work plan with
  &lt;A href="https://www.microsoft.com/en-us/worklab" rel="nofollow noopener noreferrer" target="_self"&gt;
   practical guides
  &lt;/A&gt;
  .
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://info.microsoft.com/US-EMPEX-CNTNT-FY22-12Dec-10-The-Workforce-Test-SRGCM5459_LP01-Registration---Form-in-Body.html" rel="nofollow noopener noreferrer" target="_self"&gt;
   Access your employee engagement
  &lt;/A&gt;
  to deliver a great employee experience wherever they work and help you design strategies and prioritize technology investments to address key strengths and gaps for your organization.
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  Looking for more information on Hybrid Work to enable your team to better serve your customers?
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Prioritized Go-to-Market Resources:
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 Modern work enablement for partners - Find a simplified view of the key upcoming training opportunities available to partners, training resources for the role-based exams, learning journeys across Modern Work, and other key resources.
 &lt;A href="https://aka.ms/enablementguides" rel="nofollow noopener noreferrer" target="_blank"&gt;
  https://aka.ms/enablementguides
 &lt;/A&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Modern Work Go-to-Market partner resources
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 Modern Work operationalize and go-to-market
 &lt;A href="https://partner.microsoft.com/en-us/solutions/marketing-resource-hub" rel="nofollow noopener noreferrer" target="_self"&gt;
  assets to help convert practice to reality
 &lt;/A&gt;
 , and accelerate efforts.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Digital Marketing Content on Demand
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 Partners can drive demand with automated easy to
 &lt;A href="https://partner.microsoft.com/en-us/solutions/digital-marketing-content" rel="nofollow noopener noreferrer" target="_self"&gt;
  launch go-to-market campaigns
 &lt;/A&gt;
 .
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Uncover upsell opportunities with your customers
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;A href="https://partner.microsoft.com/en-us/solutions/cloudascent" rel="nofollow noopener noreferrer" target="_self"&gt;
  CloudAscent
 &lt;/A&gt;
 uses machine learning technology and hundreds of data sources to highlight new opportunities with your existing customer base.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  Key Incentives, workshops and programs
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Deliver 1:1 workshops with your enterprise and corporate customers
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;OL&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/membership/partner-incentives/build-intent-workshops-microsoft-365-digital-workforce" rel="nofollow noopener noreferrer" target="_self"&gt;
   Microsoft 365 Digital Workforce
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/membership/partner-incentives/build-intent-workshops-enable-frontline" rel="nofollow noopener noreferrer" target="_self"&gt;
   Enable Frontline
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/membership/partner-incentives/build-intent-workshops-hybrid-meetings-and-rooms" rel="nofollow noopener noreferrer" target="_self"&gt;
   Hybrid Meetings and Rooms
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/membership/partner-incentives/build-intent-workshops-modernize-communications" rel="nofollow noopener noreferrer" target="_self"&gt;
   Modernize Communications
  &lt;/A&gt;
 &lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Hybrid Work Key Incentives &amp;amp; Programs
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/membership/partner-incentives/modern-work-and-security-build-intent-workshops" rel="nofollow noopener noreferrer" target="_self"&gt;
   Delivery of Built Intent Workshops
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  Top Modern Work Partner Incentive:
  &lt;A href="https://partner.microsoft.com/en-us/asset/collection/osu-microsoft-365-incentive-resources#/" rel="nofollow noopener noreferrer" target="_self"&gt;
   Online Services Usage - Microsoft 365
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://cloudpartners.transform.microsoft.com/practices/microsoft-365-for-operators/connect" rel="nofollow noopener noreferrer" target="_self"&gt;
   Operator CSP Program
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://www.microsoft.com/en-us/fasttrack/microsoft-365" rel="nofollow noopener noreferrer" target="_self"&gt;
   FastTrack Ready Partner Program
  &lt;/A&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  Train your team
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Partner Enablement Resources
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  &lt;A href="https://cloudpartners.transform.microsoft.com/readiness/calendar" rel="nofollow noopener noreferrer" target="_self"&gt;
   Readiness Calendar
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://mvtd.events.microsoft.com/Microsoft365?microsoft365event=Microsoft%20365%20Virtual%20Training%20Day:%20Enable%20Hybrid%20Work%20with%20Microsoft%20Teams" rel="nofollow noopener noreferrer" target="_self"&gt;
   Microsoft 365 Virtual Training Days
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://www.microsoft.com/licensing/docs/grid/Microsoft-365" rel="nofollow noopener noreferrer" target="_self"&gt;
   Microsoft 365 Licensing Resources and Documents
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://cloudpartners.transform.microsoft.com/download?assetname=assets/MW-Advanced-Specialization-Overview.pptx&amp;amp;download=1" rel="nofollow noopener noreferrer" target="_self"&gt;
   Advanced Specializations
  &lt;/A&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:55:10 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/hybrid-work-top-10-reasons-to-choose-microsoft-365/m-p/3808621#M23</guid>
      <dc:creator>SabrinaSeemangal</dc:creator>
      <dc:date>2023-04-28T22:55:10Z</dc:date>
    </item>
    <item>
      <title>Microsoft 365 empowers you to do more with less. Check out these resources!</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-empowers-you-to-do-more-with-less-check-out-these/m-p/3808620#M22</link>
      <description>&lt;P&gt;
 Today, every business, in every industry, is looking to do more with less. Organizations of all sizes require a digital fabric that connects people, places, and processes--creating a massive opportunity to help customers make hybrid work, work. Additionally, pressures from the evolving global economy are requiring businesses to reduce costs and optimize operations as they continue to shift to a world of hybrid work. The multiple capabilities needed to enable Hybrid Work— meetings, chat, phone, scheduling, project management, cloud storage, analytics and automation, security — can easily increase an organization’s total cost of ownership and the administrative complexity that accompanies adding, deploying, and managing each solution separately. Microsoft 365 brings these solutions together into one integrated experience that delivers on the power of the cloud and makes Hybrid Work easier and smarter for employees. Microsoft 365 provides a complete solution for all customers, providing the most powerful and modern tools to do more with less. Customers can save money through vendor consolidation and decreased travel, increase security, and improve productivity and collaboration all with one premium product.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Microsoft 365 empowers you to do more with less. It can help to reduce costs and reduce complexity. Based on Forrester Consulting reports, it can;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  Eliminate redundant solutions and
  &lt;STRONG&gt;
   cut licensing costs as much as 60%
  &lt;/STRONG&gt;
  through consolidation to Microsoft 365
 &lt;/LI&gt;
 &lt;LI&gt;
  Simplify IT management when you automate system updates and
  &lt;STRONG&gt;
   reduce IT management cost by 40% and time spent on device management by 24%
  &lt;/STRONG&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  Protect the digital worker when you enable zero-trust security model and
  &lt;STRONG&gt;
   reduce data breach risk by 45% and overall IAM security management costs by 50%
  &lt;/STRONG&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;EM&gt;
  Data References:
 &lt;/EM&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  &lt;EM&gt;
   &lt;A href="https://vc2prod.blob.core.windows.net/vc-resources/TEIStudies/M365%20E5%20TEI%20Final_December%202020.pdf?sv=2020-02-10&amp;amp;ss=b&amp;amp;srt=sco&amp;amp;sp=rlx&amp;amp;se=2100-05-14T07:53:18Z&amp;amp;st=2021-05-13T23:53:18Z&amp;amp;spr=https&amp;amp;sig=7UHgHKCjrfJpo9Z6o2zHfTBgpxB9RHIHyCbyJiDePuI%3D" rel="nofollow noopener noreferrer" target="_self"&gt;
    Forrester Consulting, The Total Economic Impact™ of Microsoft 365 E5, commissioned by Microsoft, December 2020
   &lt;/A&gt;
  &lt;/EM&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;EM&gt;
   &lt;A href="https://www.microsoft.com/security/blog/2020/08/13/new-forrester-study-customers-microsoft-azure-ad-benefit-123-roi/#:~:text=According%20to%20a%20new%20study%2C%20The%20Total%20Economic,also%20save%20you%20money%20and%20deliver%20more%20value." rel="nofollow noopener noreferrer" target="_self"&gt;
    Forrester Consulting, The Total Economic Impact™ of Securing Apps With Microsoft Azure Active Directory, commissioned by Microsoft, August 2020
   &lt;/A&gt;
  &lt;/EM&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 And if that's not enough;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Did you know, customers who have consolidated to Microsoft 365 are:
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  50% more likely to strongly agree that the employee technology experience
  &lt;STRONG&gt;
   "helps keep users protected and data secure"
  &lt;/STRONG&gt;
  .
 &lt;/LI&gt;
 &lt;LI&gt;
  57% more likely to report that workers have technology that
  &lt;STRONG&gt;
   enables flexibility
  &lt;/STRONG&gt;
  to choose where they get their jobs done.
 &lt;/LI&gt;
 &lt;LI&gt;
  81% are more likely to strongly agree that their employee technology experience
  &lt;STRONG&gt;
   improves recruitment and retention
  &lt;/STRONG&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  51% more likely to report that employees are able to
  &lt;STRONG&gt;
   seamlessly collaborate
  &lt;/STRONG&gt;
  and in real-time
 &lt;/LI&gt;
 &lt;LI&gt;
  76% more likely to strongly agree employee technology experience helps us
  &lt;STRONG&gt;
   delight
  &lt;/STRONG&gt;
  our customers, stakeholders, and constituents.
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;EM&gt;
  If you would like to learn more about this data, please refer to:
  &lt;A href="http://www.microsoft.com/download/details.aspx?id=102124" rel="nofollow noopener noreferrer" target="_self"&gt;
   Enterprise Strategy Group. “Building a Resilient Organization through Integrated Cloud-based IT.” September 2020.
  &lt;/A&gt;
 &lt;/EM&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Are you ready to drive more conversations with your customers about cost savings and value realization?&amp;nbsp; Here are a few resources that can help you;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  Utilize The
  &lt;A href="https://lnkd.in/dxKwTenn" rel="nofollow noopener noreferrer" target="_self"&gt;
   Ultimate Modern Work and Security Upsell Guide
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  Attend the
  &lt;A href="https://mktoevents.com/Microsoft+Event/357144/157-GQE-382" rel="nofollow noopener noreferrer" target="_self"&gt;
   Hybrid Work webinar
  &lt;/A&gt;
  on October 5, 2022.
 &lt;/LI&gt;
 &lt;LI&gt;
  Get acquainted with the newly launched
  &lt;A href="https://cloudpartners.transform.microsoft.com/download?assetname=assets/Do-More-with-Less-partner-opportunity-deck.pptx&amp;amp;download=1" rel="nofollow noopener noreferrer" target="_self"&gt;
   &lt;STRONG&gt;
    Do More With Less
   &lt;/STRONG&gt;
  &lt;/A&gt;
  campaign, first phase focused on SMB customers including a
  &lt;STRONG&gt;
   &lt;A href="https://cloudpartners.transform.microsoft.com/download?assetname=assets/Do-More-with-Less-SMB-promo-and-FAQ.pdf&amp;amp;download=1" rel="nofollow noopener noreferrer" target="_self"&gt;
    promo
   &lt;/A&gt;
  &lt;/STRONG&gt;
  , but will continue to expand across all customer sizes.
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Nearly 65%* of SMB's prefer to purchase software solutions as packages, in a "suite of solutions" that meets all their business needs. This presents an opportunity to grow your customer base and generate more revenue by pitching Microsoft 365.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Microsoft launched the new Do More with Less Campaign for SMBs, to enable partners to grow revenue by acquiring new customers and upgrading existing customers to more premium products. The "SMB New Customer and Upsell Promo" offers a low-risk monthly commitment on any of the following products:
&lt;/P&gt;
&lt;OL&gt;
 &lt;LI&gt;
  Microsoft 365 Business Basic
 &lt;/LI&gt;
 &lt;LI&gt;
  Microsoft 365 Business Standard
 &lt;/LI&gt;
 &lt;LI&gt;
  Microsoft 365 Business Premium
 &lt;/LI&gt;
 &lt;LI&gt;
  Microsoft 365 Apps for Business
 &lt;/LI&gt;
 &lt;LI&gt;
  Microsoft Teams Essentials
 &lt;/LI&gt;
 &lt;LI&gt;
  Microsoft Defender for Business
 &lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Now is the time to work with your customers, understand their needs, and implement the right solution for hybrid work and security.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Get started today.
  &lt;A href="https://cloudpartners.transform.microsoft.com/practices/smb" rel="nofollow noopener noreferrer" target="_self"&gt;
   The SMB Partner Portal
  &lt;/A&gt;
  page has everything you need to launch your Do More with Less Campaign for SMBs.
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;EM&gt;
  *
  &lt;A href="https://aka.ms/FY23SMBTLP" rel="noopener nofollow noreferrer" target="_blank"&gt;
   Meeting the Changing Software Technology Needs of SMBs, Forrester Consulting, September 2022
  &lt;/A&gt;
 &lt;/EM&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:55:08 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-empowers-you-to-do-more-with-less-check-out-these/m-p/3808620#M22</guid>
      <dc:creator>SabrinaSeemangal</dc:creator>
      <dc:date>2023-04-28T22:55:08Z</dc:date>
    </item>
    <item>
      <title>Microsoft 365 E3 CSP Promo</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-e3-csp-promo/m-p/3808619#M21</link>
      <description>&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   Microsoft 365 E3 CSP Promo
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   February 1 - June 30, 2023
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  Unlock new sales and revenue with the new Microsoft 365 E3 Do More with Less (DMWL) promotion, from February 1 through June 30, 2023. CSP partners get 15 percent off the net partner price when eligible customers purchase Microsoft 365 E3 with an annual commitment.
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   For more information, download the
   &lt;A href="https://aka.ms/DMWL_E3_CSP_FAQ" rel="noopener nofollow noreferrer" target="_blank"&gt;
    FAQ
   &lt;/A&gt;
   ,
   &lt;A href="https://aka.ms/E3_PromoTxn" rel="noopener nofollow noreferrer" target="_blank"&gt;
    instruction guide
   &lt;/A&gt;
   , and
   &lt;A href="https://aka.ms/DMWL_ME3_Promo_ExecSum" rel="noopener nofollow noreferrer" target="_blank"&gt;
    promotional guidance
   &lt;/A&gt;
   .
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   &lt;A href="https://cloudpartners.transform.microsoft.com/practices/smb" rel="nofollow noopener noreferrer" target="_self"&gt;
    Visit here
   &lt;/A&gt;
   for additional Modern Work resources, incentives, and more.
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:55:05 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-e3-csp-promo/m-p/3808619#M21</guid>
      <dc:creator>SabrinaSeemangal</dc:creator>
      <dc:date>2023-04-28T22:55:05Z</dc:date>
    </item>
    <item>
      <title>Microsoft 365 E3 CSP Promo</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-e3-csp-promo/m-p/3808618#M20</link>
      <description>&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   Microsoft 365 E3 CSP Promo
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   February 1 - June 30, 2023
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  Unlock new sales and revenue with the new Microsoft 365 E3 Do More with Less (DMWL) promotion, from February 1 through June 30, 2023. CSP partners get 15 percent off the net partner price when eligible customers purchase Microsoft 365 E3 with an annual commitment.
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   For more information, download the
   &lt;A href="https://aka.ms/DMWL_E3_CSP_FAQ" rel="noopener nofollow noreferrer" target="_blank"&gt;
    FAQ
   &lt;/A&gt;
   ,
   &lt;A href="https://aka.ms/E3_PromoTxn" rel="noopener nofollow noreferrer" target="_blank"&gt;
    instruction guide
   &lt;/A&gt;
   , and
   &lt;A href="https://aka.ms/DMWL_ME3_Promo_ExecSum" rel="noopener nofollow noreferrer" target="_blank"&gt;
    promotional guidance
   &lt;/A&gt;
   .
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   &lt;A href="https://cloudpartners.transform.microsoft.com/practices/smb" rel="nofollow noopener noreferrer" target="_self"&gt;
    Visit here
   &lt;/A&gt;
   for additional Modern Work resources, incentives, and more.
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:55:03 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-e3-csp-promo/m-p/3808618#M20</guid>
      <dc:creator>SabrinaSeemangal</dc:creator>
      <dc:date>2023-04-28T22:55:03Z</dc:date>
    </item>
    <item>
      <title>Download your Microsoft customer propensity data</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/download-your-microsoft-customer-propensity-data/m-p/3808617#M19</link>
      <description>&lt;P&gt;
 &lt;STRONG&gt;
  What is CloudAscent?
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 CloudAscent uses data-driven analysis to identify existing customers who are ready to buy from our partners and provides a downloadable propensity data report. The data shows the customers’ likelihood to purchase Microsoft products including Azure, Modern Work and Business Applications.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 It will help you pinpoint customers who’ll be most receptive to your cross-sell and upsell efforts.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 CloudAscent applies machine learning models to hundreds of data sources, including customer demographics, industry focus, and existing Microsoft software usage, to produce a targeted list of opportunities that you are likely to close quickly.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Do all partners get a customer leads report?
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 No. Only partners who have been designated as the Partner of Record for small and medium sized customers will have a report available.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Where can I get my personalized monthly report?
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 You can
 &lt;A href="https://partner.microsoft.com/dashboard/partnerinsights/analytics/customeropportunities" rel="nofollow noopener noreferrer" target="_self"&gt;
  download your monthly personalized report
 &lt;/A&gt;
 from Partner Center.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  What should I do with the data?
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 Align your customer sales outreach aligning with customer intent.
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  Act Now leads are ready for your sales team to engage with now.
 &lt;/LI&gt;
 &lt;LI&gt;
  Evaluate leads are ideal to target with multi channel campaigns and may also contain immediate sales opportunities.
 &lt;/LI&gt;
 &lt;LI&gt;
  Nurture and Educate leads may require a more broad-focus digital marketing campaign.
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
 Leads will align to the key Microsoft Sales Plays and your marketing campaigns can leverage the existing assets available in the
 &lt;A href="https://partner.microsoft.com/en-ca/solutions/digital-marketing-content" rel="nofollow noopener noreferrer" target="_self"&gt;
  Digital Marketing Content OnDemand
 &lt;/A&gt;
 tool (DMC).
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Where do I go for more information?
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-ca/solutions/cloudascent" rel="nofollow noopener noreferrer" target="_self"&gt;
   Learn more about CloudAscent
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/dashboard/partnerinsights/analytics/customeropportunities" rel="nofollow noopener noreferrer" target="_self"&gt;
   Download your CloudAscent report in Partner Center now
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/solutions/digital-marketing-content" rel="nofollow noopener noreferrer" target="_self"&gt;
   Access marketing assets in Digital Marketing Content OnDemand (DMC)
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/solutions/go-to-market/salesplays" rel="nofollow noopener noreferrer" target="_self"&gt;
   Learn more about the Microsoft Sales Plays
  &lt;/A&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:55:01 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/download-your-microsoft-customer-propensity-data/m-p/3808617#M19</guid>
      <dc:creator>Heather_Stephenson</dc:creator>
      <dc:date>2023-04-28T22:55:01Z</dc:date>
    </item>
    <item>
      <title>Hybrid Work: Top 10 Reasons To Choose Microsoft 365</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/hybrid-work-top-10-reasons-to-choose-microsoft-365/m-p/3808616#M18</link>
      <description>&lt;P&gt;
 &lt;FONT size="5"&gt;
  Help your customers implement the best hybrid work solutions and unlock the full value of the Microsoft 365 platform.
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  &lt;STRONG&gt;
   Top 10 Reasons to choose Microsoft 365:
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;OL&gt;
 &lt;LI&gt;
  Unleash you best ideas with rich desktop and web-based apps
 &lt;/LI&gt;
 &lt;LI&gt;
  Thrive in hybrid work with a modern collaboration platform
 &lt;/LI&gt;
 &lt;LI&gt;
  Connect and engage with intelligent intranet and social networking
 &lt;/LI&gt;
 &lt;LI&gt;
  Work smarter and make informed decisions with advanced analytics
 &lt;/LI&gt;
 &lt;LI&gt;
  Efficiency manage work with lists, automation, bots, and more
 &lt;/LI&gt;
 &lt;LI&gt;
  Protect sensitive data everywhere, even in motion and when shared
 &lt;/LI&gt;
 &lt;LI&gt;
  Detect and investigate threats with built-in intelligence
 &lt;/LI&gt;
 &lt;LI&gt;
  Secure the modern workplace with unified management
 &lt;/LI&gt;
 &lt;LI&gt;
  Gain visibility, build insights, control data with management controls
 &lt;/LI&gt;
 &lt;LI&gt;
  Manage compliance with built-in, comprehensive coverage
 &lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  Hybrid works is here to stay no matter where customers are in their journey. Here are a few resources to:
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  &lt;A href="https://clouddamcdnprodep.azureedge.net/gdc/gdcYCpYzO/original" rel="nofollow noopener noreferrer" target="_self"&gt;
   Help customers navigate the future of the modern workplace
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  Create a successful hybrid work plan with
  &lt;A href="https://www.microsoft.com/en-us/worklab" rel="nofollow noopener noreferrer" target="_self"&gt;
   practical guides
  &lt;/A&gt;
  .
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://info.microsoft.com/US-EMPEX-CNTNT-FY22-12Dec-10-The-Workforce-Test-SRGCM5459_LP01-Registration---Form-in-Body.html" rel="nofollow noopener noreferrer" target="_self"&gt;
   Access your employee engagement
  &lt;/A&gt;
  to deliver a great employee experience wherever they work and help you design strategies and prioritize technology investments to address key strengths and gaps for your organization.
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  Looking for more information on Hybrid Work to enable your team to better serve your customers?
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Prioritized Go-to-Market Resources:
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 Modern work enablement for partners - Find a simplified view of the key upcoming training opportunities available to partners, training resources for the role-based exams, learning journeys across Modern Work, and other key resources.
 &lt;A href="https://aka.ms/enablementguides" rel="nofollow noopener noreferrer" target="_blank"&gt;
  https://aka.ms/enablementguides
 &lt;/A&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Modern Work Go-to-Market partner resources
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 Modern Work operationalize and go-to-market
 &lt;A href="https://partner.microsoft.com/en-us/solutions/marketing-resource-hub" rel="nofollow noopener noreferrer" target="_self"&gt;
  assets to help convert practice to reality
 &lt;/A&gt;
 , and accelerate efforts.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Digital Marketing Content on Demand
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 Partners can drive demand with automated easy to
 &lt;A href="https://partner.microsoft.com/en-us/solutions/digital-marketing-content" rel="nofollow noopener noreferrer" target="_self"&gt;
  launch go-to-market campaigns
 &lt;/A&gt;
 .
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Uncover upsell opportunities with your customers
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;A href="https://partner.microsoft.com/en-us/solutions/cloudascent" rel="nofollow noopener noreferrer" target="_self"&gt;
  CloudAscent
 &lt;/A&gt;
 uses machine learning technology and hundreds of data sources to highlight new opportunities with your existing customer base.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  Key Incentives, workshops and programs
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Deliver 1:1 workshops with your enterprise and corporate customers
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;OL&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/membership/partner-incentives/build-intent-workshops-microsoft-365-digital-workforce" rel="nofollow noopener noreferrer" target="_self"&gt;
   Microsoft 365 Digital Workforce
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/membership/partner-incentives/build-intent-workshops-enable-frontline" rel="nofollow noopener noreferrer" target="_self"&gt;
   Enable Frontline
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/membership/partner-incentives/build-intent-workshops-hybrid-meetings-and-rooms" rel="nofollow noopener noreferrer" target="_self"&gt;
   Hybrid Meetings and Rooms
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/membership/partner-incentives/build-intent-workshops-modernize-communications" rel="nofollow noopener noreferrer" target="_self"&gt;
   Modernize Communications
  &lt;/A&gt;
 &lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Hybrid Work Key Incentives &amp;amp; Programs
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  &lt;A href="https://partner.microsoft.com/en-us/membership/partner-incentives/modern-work-and-security-build-intent-workshops" rel="nofollow noopener noreferrer" target="_self"&gt;
   Delivery of Built Intent Workshops
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  Top Modern Work Partner Incentive:
  &lt;A href="https://partner.microsoft.com/en-us/asset/collection/osu-microsoft-365-incentive-resources#/" rel="nofollow noopener noreferrer" target="_self"&gt;
   Online Services Usage - Microsoft 365
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://cloudpartners.transform.microsoft.com/practices/microsoft-365-for-operators/connect" rel="nofollow noopener noreferrer" target="_self"&gt;
   Operator CSP Program
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://www.microsoft.com/en-us/fasttrack/microsoft-365" rel="nofollow noopener noreferrer" target="_self"&gt;
   FastTrack Ready Partner Program
  &lt;/A&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  Train your team
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Partner Enablement Resources
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  &lt;A href="https://cloudpartners.transform.microsoft.com/readiness/calendar" rel="nofollow noopener noreferrer" target="_self"&gt;
   Readiness Calendar
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://mvtd.events.microsoft.com/Microsoft365?microsoft365event=Microsoft%20365%20Virtual%20Training%20Day:%20Enable%20Hybrid%20Work%20with%20Microsoft%20Teams" rel="nofollow noopener noreferrer" target="_self"&gt;
   Microsoft 365 Virtual Training Days
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://www.microsoft.com/licensing/docs/grid/Microsoft-365" rel="nofollow noopener noreferrer" target="_self"&gt;
   Microsoft 365 Licensing Resources and Documents
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;A href="https://cloudpartners.transform.microsoft.com/download?assetname=assets/MW-Advanced-Specialization-Overview.pptx&amp;amp;download=1" rel="nofollow noopener noreferrer" target="_self"&gt;
   Advanced Specializations
  &lt;/A&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:54:58 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/hybrid-work-top-10-reasons-to-choose-microsoft-365/m-p/3808616#M18</guid>
      <dc:creator>Heather_Stephenson</dc:creator>
      <dc:date>2023-04-28T22:54:58Z</dc:date>
    </item>
    <item>
      <title>Microsoft 365 empowers you to do more with less. Check out these resources!</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-empowers-you-to-do-more-with-less-check-out-these/m-p/3808615#M17</link>
      <description>&lt;P&gt;
 Today, every business, in every industry, is looking to do more with less. Organizations of all sizes require a digital fabric that connects people, places, and processes--creating a massive opportunity to help customers make hybrid work, work. Additionally, pressures from the evolving global economy are requiring businesses to reduce costs and optimize operations as they continue to shift to a world of hybrid work. The multiple capabilities needed to enable Hybrid Work— meetings, chat, phone, scheduling, project management, cloud storage, analytics and automation, security — can easily increase an organization’s total cost of ownership and the administrative complexity that accompanies adding, deploying, and managing each solution separately. Microsoft 365 brings these solutions together into one integrated experience that delivers on the power of the cloud and makes Hybrid Work easier and smarter for employees. Microsoft 365 provides a complete solution for all customers, providing the most powerful and modern tools to do more with less. Customers can save money through vendor consolidation and decreased travel, increase security, and improve productivity and collaboration all with one premium product.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Microsoft 365 empowers you to do more with less. It can help to reduce costs and reduce complexity. Based on Forrester Consulting reports, it can;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  Eliminate redundant solutions and
  &lt;STRONG&gt;
   cut licensing costs as much as 60%
  &lt;/STRONG&gt;
  through consolidation to Microsoft 365
 &lt;/LI&gt;
 &lt;LI&gt;
  Simplify IT management when you automate system updates and
  &lt;STRONG&gt;
   reduce IT management cost by 40% and time spent on device management by 24%
  &lt;/STRONG&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  Protect the digital worker when you enable zero-trust security model and
  &lt;STRONG&gt;
   reduce data breach risk by 45% and overall IAM security management costs by 50%
  &lt;/STRONG&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;EM&gt;
  Data References:
 &lt;/EM&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  &lt;EM&gt;
   &lt;A href="https://vc2prod.blob.core.windows.net/vc-resources/TEIStudies/M365%20E5%20TEI%20Final_December%202020.pdf?sv=2020-02-10&amp;amp;ss=b&amp;amp;srt=sco&amp;amp;sp=rlx&amp;amp;se=2100-05-14T07:53:18Z&amp;amp;st=2021-05-13T23:53:18Z&amp;amp;spr=https&amp;amp;sig=7UHgHKCjrfJpo9Z6o2zHfTBgpxB9RHIHyCbyJiDePuI%3D" rel="nofollow noopener noreferrer" target="_self"&gt;
    Forrester Consulting, The Total Economic Impact™ of Microsoft 365 E5, commissioned by Microsoft, December 2020
   &lt;/A&gt;
  &lt;/EM&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;EM&gt;
   &lt;A href="https://www.microsoft.com/security/blog/2020/08/13/new-forrester-study-customers-microsoft-azure-ad-benefit-123-roi/#:~:text=According%20to%20a%20new%20study%2C%20The%20Total%20Economic,also%20save%20you%20money%20and%20deliver%20more%20value." rel="nofollow noopener noreferrer" target="_self"&gt;
    Forrester Consulting, The Total Economic Impact™ of Securing Apps With Microsoft Azure Active Directory, commissioned by Microsoft, August 2020
   &lt;/A&gt;
  &lt;/EM&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 And if that's not enough;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Did you know, customers who have consolidated to Microsoft 365 are:
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  50% more likely to strongly agree that the employee technology experience
  &lt;STRONG&gt;
   "helps keep users protected and data secure"
  &lt;/STRONG&gt;
  .
 &lt;/LI&gt;
 &lt;LI&gt;
  57% more likely to report that workers have technology that
  &lt;STRONG&gt;
   enables flexibility
  &lt;/STRONG&gt;
  to choose where they get their jobs done.
 &lt;/LI&gt;
 &lt;LI&gt;
  81% are more likely to strongly agree that their employee technology experience
  &lt;STRONG&gt;
   improves recruitment and retention
  &lt;/STRONG&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  51% more likely to report that employees are able to
  &lt;STRONG&gt;
   seamlessly collaborate
  &lt;/STRONG&gt;
  and in real-time
 &lt;/LI&gt;
 &lt;LI&gt;
  76% more likely to strongly agree employee technology experience helps us
  &lt;STRONG&gt;
   delight
  &lt;/STRONG&gt;
  our customers, stakeholders, and constituents.
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;EM&gt;
  If you would like to learn more about this data, please refer to:
  &lt;A href="http://www.microsoft.com/download/details.aspx?id=102124" rel="nofollow noopener noreferrer" target="_self"&gt;
   Enterprise Strategy Group. “Building a Resilient Organization through Integrated Cloud-based IT.” September 2020.
  &lt;/A&gt;
 &lt;/EM&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Are you ready to drive more conversations with your customers about cost savings and value realization?&amp;nbsp; Here are a few resources that can help you;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI&gt;
  Utilize The
  &lt;A href="https://lnkd.in/dxKwTenn" rel="nofollow noopener noreferrer" target="_self"&gt;
   Ultimate Modern Work and Security Upsell Guide
  &lt;/A&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  Attend the
  &lt;A href="https://mktoevents.com/Microsoft+Event/357144/157-GQE-382" rel="nofollow noopener noreferrer" target="_self"&gt;
   Hybrid Work webinar
  &lt;/A&gt;
  on October 5, 2022.
 &lt;/LI&gt;
 &lt;LI&gt;
  Get acquainted with the newly launched
  &lt;A href="https://cloudpartners.transform.microsoft.com/download?assetname=assets/Do-More-with-Less-partner-opportunity-deck.pptx&amp;amp;download=1" rel="nofollow noopener noreferrer" target="_self"&gt;
   &lt;STRONG&gt;
    Do More With Less
   &lt;/STRONG&gt;
  &lt;/A&gt;
  campaign, first phase focused on SMB customers including a
  &lt;STRONG&gt;
   &lt;A href="https://cloudpartners.transform.microsoft.com/download?assetname=assets/Do-More-with-Less-SMB-promo-and-FAQ.pdf&amp;amp;download=1" rel="nofollow noopener noreferrer" target="_self"&gt;
    promo
   &lt;/A&gt;
  &lt;/STRONG&gt;
  , but will continue to expand across all customer sizes.
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Nearly 65%* of SMB's prefer to purchase software solutions as packages, in a "suite of solutions" that meets all their business needs. This presents an opportunity to grow your customer base and generate more revenue by pitching Microsoft 365.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Microsoft launched the new Do More with Less Campaign for SMBs, to enable partners to grow revenue by acquiring new customers and upgrading existing customers to more premium products. The "SMB New Customer and Upsell Promo" offers a low-risk monthly commitment on any of the following products:
&lt;/P&gt;
&lt;OL&gt;
 &lt;LI&gt;
  Microsoft 365 Business Basic
 &lt;/LI&gt;
 &lt;LI&gt;
  Microsoft 365 Business Standard
 &lt;/LI&gt;
 &lt;LI&gt;
  Microsoft 365 Business Premium
 &lt;/LI&gt;
 &lt;LI&gt;
  Microsoft 365 Apps for Business
 &lt;/LI&gt;
 &lt;LI&gt;
  Microsoft Teams Essentials
 &lt;/LI&gt;
 &lt;LI&gt;
  Microsoft Defender for Business
 &lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Now is the time to work with your customers, understand their needs, and implement the right solution for hybrid work and security.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Get started today.
  &lt;A href="https://cloudpartners.transform.microsoft.com/practices/smb" rel="nofollow noopener noreferrer" target="_self"&gt;
   The SMB Partner Portal
  &lt;/A&gt;
  page has everything you need to launch your Do More with Less Campaign for SMBs.
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;EM&gt;
  *
  &lt;A href="https://aka.ms/FY23SMBTLP" rel="noopener nofollow noreferrer" target="_blank"&gt;
   Meeting the Changing Software Technology Needs of SMBs, Forrester Consulting, September 2022
  &lt;/A&gt;
 &lt;/EM&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:54:56 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-empowers-you-to-do-more-with-less-check-out-these/m-p/3808615#M17</guid>
      <dc:creator>Heather_Stephenson</dc:creator>
      <dc:date>2023-04-28T22:54:56Z</dc:date>
    </item>
    <item>
      <title>Plan your Microsoft learning journey in 3 steps</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/plan-your-microsoft-learning-journey-in-3-steps/m-p/3808614#M16</link>
      <description>&lt;P&gt;
 There are so many reasons why a partner would want to encourage their teams to consume Microsoft training and get certified. The biggest reason would be to better serve customers, however there are many other reasons such as increasing self-confidence in your abilities, increased job satisfaction, and higher quality work output.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Microsoft training and certification resources give partners access to learning paths designed for their skill level and role. They can choose from the below upcoming events to start strengthening their career, building their organization's prospects, and simplifying certification.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  &lt;STRONG&gt;
   Step 1: Plan your learning journey
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 It's always good to know where you want to go, before you start on your way.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 The
 &lt;A href="https://query.prod.cms.rt.microsoft.com/cms/api/am/binary/RE2PjDI" rel="nofollow noopener noreferrer" target="_self"&gt;
  &lt;STRONG&gt;
   Microsoft Certification Map
  &lt;/STRONG&gt;
 &lt;/A&gt;
 provides you an overview of certifications by solution area to help you select the path that is best for you.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;A href="https://partner.microsoft.com/en-ca/training/assets/collection/partner-enablement-guides#/" rel="nofollow noopener noreferrer" target="_self"&gt;
  &lt;STRONG&gt;
   Partner Enablement Guides
  &lt;/STRONG&gt;
 &lt;/A&gt;
 (technical &amp;amp; sales) help you find upcoming events, preparation for role-based exams, learning journeys and other resources.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  &lt;STRONG&gt;
   Step 2: Learn about basic technical concepts with Cloud Fundamentals
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 If you are looking to get an introduction to basic technical concepts across Azure, Business Applications, Security, and Modern Work, there are many ways to get started.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;A href="https://learn.microsoft.com/en-us/%20" rel="nofollow noopener noreferrer" target="_self"&gt;
  &lt;STRONG&gt;
   Microsoft Learn
  &lt;/STRONG&gt;
 &lt;/A&gt;
 provides an interactive, online learning experience for you to gain knowledge at your own pace and on your own schedule.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;A href="https://www.microsoft.com/en-ca/sites/microsoft-training-days/?EventTitle=&amp;amp;index=0&amp;amp;RecordCount=12&amp;amp;OrderBy=Date&amp;amp;wt.mc_id=" rel="nofollow noopener noreferrer" target="_self"&gt;
  &lt;STRONG&gt;
   Microsoft Virtual Training Days
  &lt;/STRONG&gt;
 &lt;/A&gt;
 are virtual events that are pre-recorded, instructor led Fundamentals training sessions.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;A href="https://partner.microsoft.com/en-CA/training/training-events" rel="nofollow noopener noreferrer" target="_self"&gt;
  &lt;STRONG&gt;
   Cloud Week for Partners
  &lt;/STRONG&gt;
 &lt;/A&gt;
 is a one-week event offered by solution area that provides preparation for advanced role-based certifications and enables your organization to meet the Microsoft Cloud Partner Program (MCPP) skilling requirements.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="5"&gt;
  &lt;STRONG&gt;
   Step 3: Sales Enablement to better sell Microsoft cloud solutions
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Explore how to sell and position Microsoft cloud solutions to customers during these
 &lt;A href="https://partner.microsoft.com/en-CA/training/training-events#tab-2" rel="nofollow noopener noreferrer" target="_self"&gt;
  &lt;STRONG&gt;
   Sales Bootcamps
  &lt;/STRONG&gt;
 &lt;/A&gt;
 . This one-week event is offered by solution area: Azure, Business Applications, Security, and Modern Work. Learn to identify business opportunities and accelerate the customer journey.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 For partners with Advisory Hour benefits, you can also connect with the
 &lt;A href="https://partner.microsoft.com/en-us/training/technical-presales-deployment-services" rel="nofollow noopener noreferrer" target="_self"&gt;
  &lt;STRONG&gt;
   Technical Pre-sales &amp;amp; Deployment Services
  &lt;/STRONG&gt;
 &lt;/A&gt;
 team to help with craft a comprehensive learning path for your team.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:54:52 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/plan-your-microsoft-learning-journey-in-3-steps/m-p/3808614#M16</guid>
      <dc:creator>Heather_Stephenson</dc:creator>
      <dc:date>2023-04-28T22:54:52Z</dc:date>
    </item>
    <item>
      <title>9 Steps in Partnering with Microsoft</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/9-steps-in-partnering-with-microsoft/m-p/3808613#M15</link>
      <description>&lt;P&gt;
 &lt;STRONG&gt;
  Find what you need quickly and easily to grow your business with Microsoft.
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Whether you are new to the Microsoft partner network or a seasoned pro, you can enjoy easy access to resources to help you manage your partnership with Microsoft, training, building a cloud practice, marketing and support resources all in one place with the new Partner Guide.
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 And don't forget to share this resource with your peers!
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Check out the new partner guide now:
 &lt;STRONG&gt;
  &lt;A href="https://aka.ms/CanadaGetStarted" rel="nofollow noopener noreferrer" target="_blank"&gt;
   https://aka.ms/CanadaGetStarted
  &lt;/A&gt;
 &lt;/STRONG&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:54:49 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/9-steps-in-partnering-with-microsoft/m-p/3808613#M15</guid>
      <dc:creator>Heather_Stephenson</dc:creator>
      <dc:date>2023-04-28T22:54:49Z</dc:date>
    </item>
    <item>
      <title>Benefits of cloud-native apps &amp; getting started</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/benefits-of-cloud-native-apps-amp-getting-started/m-p/3808612#M14</link>
      <description>&lt;P&gt;
 &lt;STRONG&gt;
  Discover how to help customers build cloud-native apps with Azure
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;SPAN data-contrast="none"&gt;
  Digitally native organizations have disrupted traditional business models, forging a new paradigm of software development called cloud native.
  &lt;STRONG&gt;
   Cloud-native apps offer agility, efficiency, and quicker innovation.
  &lt;/STRONG&gt;
 &lt;/SPAN&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;SPAN data-contrast="none"&gt;
  Azure offers solutions that enable your customers to accelerate development, respond to changing opportunities, and deliver app innovation. You can rely on the capabilities of the Azure tech stack, whether you build with Kubernetes, coordinate app development through Azure Arc, or shift to serverless containers.
 &lt;/SPAN&gt;
 &lt;SPAN data-ccp-props="{}"&gt;
 &lt;/SPAN&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;SPAN data-contrast="none"&gt;
  With Azure, you can:
 &lt;/SPAN&gt;
 &lt;SPAN data-ccp-props="{}"&gt;
 &lt;/SPAN&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="·" data-list-defn-props="{&amp;quot;335552541&amp;quot;:1,&amp;quot;335559684&amp;quot;:-2,&amp;quot;335559685&amp;quot;:720,&amp;quot;335559991&amp;quot;:360,&amp;quot;469769226&amp;quot;:&amp;quot;Symbol&amp;quot;,&amp;quot;469769242&amp;quot;:[8226],&amp;quot;469777803&amp;quot;:&amp;quot;left&amp;quot;,&amp;quot;469777804&amp;quot;:&amp;quot;·&amp;quot;,&amp;quot;469777815&amp;quot;:&amp;quot;hybridMultilevel&amp;quot;}" data-listid="2"&gt;
  &lt;SPAN data-contrast="none"&gt;
   Manage cloud-native apps by leveraging
  &lt;/SPAN&gt;
  &lt;STRONG&gt;
   &lt;SPAN data-contrast="none"&gt;
    Azure Arc
   &lt;/SPAN&gt;
  &lt;/STRONG&gt;
  &lt;SPAN data-contrast="none"&gt;
   , which allows you to simplify governance and management by delivering a consistent multi-cloud and on-premises management platform.
  &lt;/SPAN&gt;
  &lt;SPAN data-ccp-props="{}"&gt;
  &lt;/SPAN&gt;
 &lt;/LI&gt;
 &lt;LI aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="·" data-list-defn-props="{&amp;quot;335552541&amp;quot;:1,&amp;quot;335559684&amp;quot;:-2,&amp;quot;335559685&amp;quot;:720,&amp;quot;335559991&amp;quot;:360,&amp;quot;469769226&amp;quot;:&amp;quot;Symbol&amp;quot;,&amp;quot;469769242&amp;quot;:[8226],&amp;quot;469777803&amp;quot;:&amp;quot;left&amp;quot;,&amp;quot;469777804&amp;quot;:&amp;quot;·&amp;quot;,&amp;quot;469777815&amp;quot;:&amp;quot;hybridMultilevel&amp;quot;}" data-listid="2"&gt;
  &lt;SPAN data-contrast="none"&gt;
   Quickly develop and deploy cloud-native apps via
  &lt;/SPAN&gt;
  &lt;STRONG&gt;
   &lt;SPAN data-contrast="none"&gt;
    Azure Kubernetes Service
   &lt;/SPAN&gt;
  &lt;/STRONG&gt;
  &lt;SPAN data-contrast="none"&gt;
   , featuring built-in code-to-cloud pipelines and guardrails. Get unified management and governance for on-premises, edge, and multi-cloud Kubernetes clusters.
  &lt;/SPAN&gt;
  &lt;SPAN data-ccp-props="{}"&gt;
  &lt;/SPAN&gt;
 &lt;/LI&gt;
 &lt;LI aria-setsize="-1" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="·" data-list-defn-props="{&amp;quot;335552541&amp;quot;:1,&amp;quot;335559684&amp;quot;:-2,&amp;quot;335559685&amp;quot;:720,&amp;quot;335559991&amp;quot;:360,&amp;quot;469769226&amp;quot;:&amp;quot;Symbol&amp;quot;,&amp;quot;469769242&amp;quot;:[8226],&amp;quot;469777803&amp;quot;:&amp;quot;left&amp;quot;,&amp;quot;469777804&amp;quot;:&amp;quot;·&amp;quot;,&amp;quot;469777815&amp;quot;:&amp;quot;hybridMultilevel&amp;quot;}" data-listid="2"&gt;
  &lt;SPAN data-contrast="none"&gt;
   Adopt a serverless solution in
  &lt;/SPAN&gt;
  &lt;STRONG&gt;
   &lt;SPAN data-contrast="none"&gt;
    Azure Functions
   &lt;/SPAN&gt;
  &lt;/STRONG&gt;
  &lt;SPAN data-contrast="none"&gt;
   , which operates with less code and infrastructure while saving on costs.
  &lt;/SPAN&gt;
  &lt;SPAN data-ccp-props="{}"&gt;
  &lt;/SPAN&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
 &lt;SPAN data-contrast="none"&gt;
  Visit the
 &lt;/SPAN&gt;
 &lt;A href="https://partner.microsoft.com/en-us/asset/collection/innovate-and-scale-with-cloud-native-apps#/" rel="nofollow noopener noreferrer" target="_blank"&gt;
  &lt;SPAN data-contrast="none"&gt;
   Innovate and Scale with Cloud Native Apps collection
  &lt;/SPAN&gt;
 &lt;/A&gt;
 &lt;SPAN data-contrast="none"&gt;
  to learn how to use Azure to simplify and accelerate your customers' journey toward modernizing and building new applications.
 &lt;/SPAN&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;SPAN data-ccp-props="{}"&gt;
 &lt;/SPAN&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  &lt;SPAN data-contrast="none"&gt;
   Useful Resources
  &lt;/SPAN&gt;
 &lt;/STRONG&gt;
 &lt;SPAN data-ccp-props="{}"&gt;
 &lt;/SPAN&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-list-defn-props="{&amp;quot;335552541&amp;quot;:1,&amp;quot;335559684&amp;quot;:-2,&amp;quot;335559685&amp;quot;:720,&amp;quot;335559991&amp;quot;:360,&amp;quot;469769226&amp;quot;:&amp;quot;Symbol&amp;quot;,&amp;quot;469769242&amp;quot;:[8226],&amp;quot;469777803&amp;quot;:&amp;quot;left&amp;quot;,&amp;quot;469777804&amp;quot;:&amp;quot;&amp;quot;,&amp;quot;469777815&amp;quot;:&amp;quot;hybridMultilevel&amp;quot;}" data-listid="1"&gt;
  &lt;SPAN data-contrast="none"&gt;
   Explore the
  &lt;/SPAN&gt;
  &lt;A href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Femails.microsoft.com%2FMTU3LUdRRS0zODIAAAGHt8AlKS8cDc4-bKm-dIJgjRL_fz2xW8LILZRcJplkvr9RSzqeVD8WK5mlZJrE8QTPTBoFzQM%3D&amp;amp;data=05%7C01%7Cv-potudevpr%40microsoft.com%7C1bed1a720a1e42d0fc4b08dab7fde79a%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638024598420607752%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=DmlNZ0nFbEZkoi58WAB0zGaxuRNtot2Lrs5tO%2BQfcBY%3D&amp;amp;reserved=0" rel="nofollow noopener noreferrer" target="_blank"&gt;
   &lt;SPAN data-contrast="none"&gt;
    Innovate &amp;amp; Scale with Cloud-Native Apps partner journey guide
   &lt;/SPAN&gt;
  &lt;/A&gt;
  &lt;SPAN data-contrast="none"&gt;
   to develop your cloud-native apps expertise.
  &lt;/SPAN&gt;
  &lt;SPAN data-ccp-props="{}"&gt;
  &lt;/SPAN&gt;
 &lt;/LI&gt;
 &lt;LI aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-list-defn-props="{&amp;quot;335552541&amp;quot;:1,&amp;quot;335559684&amp;quot;:-2,&amp;quot;335559685&amp;quot;:720,&amp;quot;335559991&amp;quot;:360,&amp;quot;469769226&amp;quot;:&amp;quot;Symbol&amp;quot;,&amp;quot;469769242&amp;quot;:[8226],&amp;quot;469777803&amp;quot;:&amp;quot;left&amp;quot;,&amp;quot;469777804&amp;quot;:&amp;quot;&amp;quot;,&amp;quot;469777815&amp;quot;:&amp;quot;hybridMultilevel&amp;quot;}" data-listid="1"&gt;
  &lt;SPAN data-contrast="none"&gt;
   CloudAscent uses data-driven analysis and machine learning to reveal existing customers who are ready to buy, providing insights to capitalize on prioritized opportunities with your existing SMB customers.
  &lt;/SPAN&gt;
  &lt;A href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Femails.microsoft.com%2FMTU3LUdRRS0zODIAAAGHpzckGrTLDmRMYzBcpDMfTF1tU873YPz39pzi6ZUZesyEZGevjgeKokfCrE2Hcr0SIA5krZU%3D&amp;amp;data=05%7C01%7Cv-potudevpr%40microsoft.com%7Cc94886eb60ac4a71456708dab577ffba%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638021824274430483%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=RwH%2FJdShjNiO2mVNt3VsEKCGu1Bnvfwm%2FcaLe4P0ALo%3D&amp;amp;reserved=0" rel="nofollow noopener noreferrer" target="_self"&gt;
   &lt;SPAN data-contrast="none"&gt;
    Visit the CloudAscent page today
   &lt;/SPAN&gt;
  &lt;/A&gt;
  t
  &lt;SPAN data-contrast="none"&gt;
   o learn more and download your customer opportunity reports.
  &lt;/SPAN&gt;
  &lt;SPAN data-ccp-props="{}"&gt;
  &lt;/SPAN&gt;
 &lt;/LI&gt;
 &lt;LI aria-setsize="-1" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-list-defn-props="{&amp;quot;335552541&amp;quot;:1,&amp;quot;335559684&amp;quot;:-2,&amp;quot;335559685&amp;quot;:720,&amp;quot;335559991&amp;quot;:360,&amp;quot;469769226&amp;quot;:&amp;quot;Symbol&amp;quot;,&amp;quot;469769242&amp;quot;:[8226],&amp;quot;469777803&amp;quot;:&amp;quot;left&amp;quot;,&amp;quot;469777804&amp;quot;:&amp;quot;&amp;quot;,&amp;quot;469777815&amp;quot;:&amp;quot;hybridMultilevel&amp;quot;}" data-listid="1"&gt;
  &lt;SPAN data-contrast="none"&gt;
   Then start the conversation with these customers and
  &lt;/SPAN&gt;
  &lt;A href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Femails.microsoft.com%2FMTU3LUdRRS0zODIAAAGHpzckGk4fbqIFA8kyat3eyUCcJvdgBrkK5XcyuAkzxOZCatoMWI2qp9CjINrRCO1YwxVgRSw%3D&amp;amp;data=05%7C01%7Cv-potudevpr%40microsoft.com%7Cc94886eb60ac4a71456708dab577ffba%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638021824274430483%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=kzRMa4Pb2beJT2X8QeJtvUJBknr4m0eGlWZkbpzNsiI%3D&amp;amp;reserved=0" rel="nofollow noopener noreferrer" target="_blank"&gt;
   &lt;SPAN data-contrast="none"&gt;
    launch a digital marketing campaign
   &lt;/SPAN&gt;
  &lt;/A&gt;
  &lt;SPAN data-contrast="none"&gt;
   using the Digital Marketing Content on Demand (DMC) platform. DMC gives you the ability to easily launch a multiweek digital campaign, including compelling customer messaging for the Digital &amp;amp; App Innovation solution. To get started, simply sign in or sign up to create your personalized Innovate &amp;amp; Scale with Cloud-Native Apps campaign.
  &lt;/SPAN&gt;
  &lt;SPAN data-ccp-props="{}"&gt;
  &lt;/SPAN&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:54:47 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/benefits-of-cloud-native-apps-amp-getting-started/m-p/3808612#M14</guid>
      <dc:creator>Heather_Stephenson</dc:creator>
      <dc:date>2023-04-28T22:54:47Z</dc:date>
    </item>
    <item>
      <title>Microsoft 365 Do More With Less Offer, Resources &amp; More</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-do-more-with-less-offer-resources-amp-more/m-p/3808611#M13</link>
      <description>&lt;P&gt;
 &lt;FONT size="4"&gt;
  Check out the new promotional offer for Microsoft 365 E3 available February 1 to June 30, 2023.
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  You can also find lots of resources, value calculators, presentation decks and more.
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  &lt;FONT size="4"&gt;
   &lt;A href="https://cloudpartners.transform.microsoft.com/do-more-with-less" rel="nofollow noopener noreferrer" target="_self"&gt;
    Learn More
   &lt;/A&gt;
  &lt;/FONT&gt;
 &lt;/STRONG&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:54:45 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-do-more-with-less-offer-resources-amp-more/m-p/3808611#M13</guid>
      <dc:creator>Heather_Stephenson</dc:creator>
      <dc:date>2023-04-28T22:54:45Z</dc:date>
    </item>
    <item>
      <title>Do More with Less on Azure Campaign Assets for Partners</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/do-more-with-less-on-azure-campaign-assets-for-partners/m-p/3808610#M12</link>
      <description>&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;SPAN data-contrast="auto"&gt;
   Help your customers understand the unique value that Azure provides for their business. Leverage our Do More with Less on Azure campaign available in Digital Marketing Content on Demand (DMC). It includes pitch decks, curated assets, social posts and more, which you can use to build strong connections with your customers while deepening your role as a high-value advisor and partner.
  &lt;/SPAN&gt;
  &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
  &lt;/SPAN&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
  &lt;/SPAN&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;SPAN data-contrast="auto"&gt;
   See below for more details and
   &lt;A href="https://dmc.partner.microsoft.com/product-areas/17/campaigns/144" rel="nofollow noopener noreferrer" target="_self"&gt;
    get started
   &lt;/A&gt;
   !
  &lt;/SPAN&gt;
  &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
  &lt;/SPAN&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
  &lt;/SPAN&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;SPAN data-contrast="auto"&gt;
   Organizations can maximize the return they get from their investment in Azure by focusing on three key pillars:
  &lt;/SPAN&gt;
  &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
  &lt;/SPAN&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
  &lt;/SPAN&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;OL&gt;
 &lt;LI&gt;
  &lt;FONT size="4"&gt;
   &lt;SPAN data-contrast="auto"&gt;
    &lt;STRONG&gt;
     Cost savings when migrating to Azure
    &lt;/STRONG&gt;
    – Your customers continue to look to the cloud to reimagine their business digitally and become resilient enough to thrive in the next disruption.
   &lt;/SPAN&gt;
   &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
   &lt;/SPAN&gt;
  &lt;/FONT&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;FONT size="4"&gt;
   &lt;SPAN data-contrast="auto"&gt;
    &lt;STRONG&gt;
     Optimizing existing Azure investments
    &lt;/STRONG&gt;
    - Help your customers realize greater savings and optimize their current cloud investments with well architected and efficient workloads, so they can focus on what matters most.
   &lt;/SPAN&gt;
   &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
   &lt;/SPAN&gt;
  &lt;/FONT&gt;
 &lt;/LI&gt;
 &lt;LI&gt;
  &lt;FONT size="4"&gt;
   &lt;SPAN data-contrast="auto"&gt;
    &lt;STRONG&gt;
     Reinvesting in Azure solutions to accelerate growth
    &lt;/STRONG&gt;
    - By prioritizing business continuity and disaster recovery and strengthening their security posture, your customers can focus on what they do best, developing sustainable, innovative solutions and accelerating growth.
   &lt;/SPAN&gt;
   &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
   &lt;/SPAN&gt;
  &lt;/FONT&gt;
 &lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
  &lt;/SPAN&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;A href="https://dmc.partner.microsoft.com/product-areas/17/campaigns/144" rel="nofollow noopener noreferrer" target="_self"&gt;
   &lt;SPAN data-contrast="auto"&gt;
    Get Started now exploring the wealth of go-to-market resources and assets in Digital Marketing Content on Demand.
   &lt;/SPAN&gt;
  &lt;/A&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
  &lt;/SPAN&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   &lt;SPAN data-contrast="auto"&gt;
    Additional Resources:
   &lt;/SPAN&gt;
  &lt;/STRONG&gt;
  &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
  &lt;/SPAN&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-list-defn-props="{&amp;quot;335552541&amp;quot;:1,&amp;quot;335559684&amp;quot;:-2,&amp;quot;335559685&amp;quot;:720,&amp;quot;335559991&amp;quot;:360,&amp;quot;469769226&amp;quot;:&amp;quot;Symbol&amp;quot;,&amp;quot;469769242&amp;quot;:[8226],&amp;quot;469777803&amp;quot;:&amp;quot;left&amp;quot;,&amp;quot;469777804&amp;quot;:&amp;quot;&amp;quot;,&amp;quot;469777815&amp;quot;:&amp;quot;hybridMultilevel&amp;quot;}" data-listid="1"&gt;
  &lt;FONT size="4"&gt;
   &lt;A href="https://blogs.microsoft.com/blog/2022/10/24/doing-more-with-less-how-organizations-shape-the-future-with-a-strong-digital-posture/" rel="nofollow noopener noreferrer" target="_blank"&gt;
    &lt;SPAN data-contrast="none"&gt;
     Doing more with less: How organizations shape the future with a strong digital posture - The Official Microsoft Blog
    &lt;/SPAN&gt;
   &lt;/A&gt;
   &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
   &lt;/SPAN&gt;
  &lt;/FONT&gt;
 &lt;/LI&gt;
 &lt;LI aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-list-defn-props="{&amp;quot;335552541&amp;quot;:1,&amp;quot;335559684&amp;quot;:-2,&amp;quot;335559685&amp;quot;:720,&amp;quot;335559991&amp;quot;:360,&amp;quot;469769226&amp;quot;:&amp;quot;Symbol&amp;quot;,&amp;quot;469769242&amp;quot;:[8226],&amp;quot;469777803&amp;quot;:&amp;quot;left&amp;quot;,&amp;quot;469777804&amp;quot;:&amp;quot;&amp;quot;,&amp;quot;469777815&amp;quot;:&amp;quot;hybridMultilevel&amp;quot;}" data-listid="1"&gt;
  &lt;FONT size="4"&gt;
   &lt;SPAN data-contrast="auto"&gt;
    Unluck opportunities and support your customers’ journey to the cloud:
   &lt;/SPAN&gt;
   &lt;A href="https://partner.microsoft.com/en-us/licensing/solution-assessments#tab-content-1" rel="nofollow noopener noreferrer" target="_blank"&gt;
    &lt;SPAN data-contrast="none"&gt;
     Solution Assessments (microsoft.com)
    &lt;/SPAN&gt;
   &lt;/A&gt;
   &lt;SPAN data-ccp-props="{&amp;quot;201341983&amp;quot;:0,&amp;quot;335559740&amp;quot;:259}"&gt;
   &lt;/SPAN&gt;
  &lt;/FONT&gt;
 &lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:54:42 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/do-more-with-less-on-azure-campaign-assets-for-partners/m-p/3808610#M12</guid>
      <dc:creator>Heather_Stephenson</dc:creator>
      <dc:date>2023-04-28T22:54:42Z</dc:date>
    </item>
    <item>
      <title>Microsoft 365 E3 CSP Promo</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-e3-csp-promo/m-p/3808609#M11</link>
      <description>&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   Microsoft 365 E3 CSP Promo
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   February 1 - June 30, 2023
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  Unlock new sales and revenue with the new Microsoft 365 E3 Do More with Less (DMWL) promotion, from February 1 through June 30, 2023. CSP partners get 15 percent off the net partner price when eligible customers purchase Microsoft 365 E3 with an annual commitment.
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   For more information, download the
   &lt;A href="https://aka.ms/DMWL_E3_CSP_FAQ" rel="noopener nofollow noreferrer" target="_blank"&gt;
    FAQ
   &lt;/A&gt;
   ,
   &lt;A href="https://aka.ms/E3_PromoTxn" rel="noopener nofollow noreferrer" target="_blank"&gt;
    instruction guide
   &lt;/A&gt;
   , and
   &lt;A href="https://aka.ms/DMWL_ME3_Promo_ExecSum" rel="noopener nofollow noreferrer" target="_blank"&gt;
    promotional guidance
   &lt;/A&gt;
   .
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;FONT size="4"&gt;
  &lt;STRONG&gt;
   &lt;A href="https://cloudpartners.transform.microsoft.com/practices/smb" rel="nofollow noopener noreferrer" target="_self"&gt;
    Visit here
   &lt;/A&gt;
   for additional Modern Work resources, incentives, and more.
  &lt;/STRONG&gt;
 &lt;/FONT&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:54:39 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/microsoft-365-e3-csp-promo/m-p/3808609#M11</guid>
      <dc:creator>Heather_Stephenson</dc:creator>
      <dc:date>2023-04-28T22:54:39Z</dc:date>
    </item>
    <item>
      <title>Partner Webinars - Incentives, Partner Center &amp; Partner Associations</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/partner-webinars-incentives-partner-center-amp-partner/m-p/3808608#M10</link>
      <description>&lt;P&gt;
 &lt;STRONG&gt;
  Join us throughout the month of May for the following partner webinars:
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Get recognized for your work – Partner Association Mechanisms -
  &lt;A href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmsevents.microsoft.com%2Fevent%3Fid%3D3719804868&amp;amp;data=05%7C01%7CHeather.Stephenson%40microsoft.com%7C58f14961007f4574390e08db3c1b6579%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638169860726192800%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=bJLo16Bexd%2FDEY%2FgEaLzqBgw7BuuNf9rY3kteKiEHWU%3D&amp;amp;reserved=0" rel="nofollow noopener noreferrer" target="_self"&gt;
   REGISTER HERE
  &lt;/A&gt;
  &lt;BR /&gt;
 &lt;/STRONG&gt;
 Discover the benefits of association. Whether you’re driving use of Microsoft 365, selling Dynamics 365, or helping customers build or manage a service or a solution built on Azure, you may qualify for incentives, competencies, advanced specializations, or Expert Managed Services Provider (MSP) designations. Understand the different options available to you as you design, build, deploy, or manage cloud services. In this Partner Academy you will learn about different association types including DPOR, CPOR and PAL.
 &lt;BR /&gt;
 &lt;STRONG&gt;
  When: May 2
  &lt;SUP&gt;
   nd
  &lt;/SUP&gt;
  , 2023 at 4.00pm CEST /
 &lt;/STRONG&gt;
 &lt;STRONG&gt;
  10:00am EST / 7am PST
 &lt;/STRONG&gt;
 &lt;BR /&gt;
 &lt;A href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmsevents.microsoft.com%2Fevent%3Fid%3D3719804868&amp;amp;data=05%7C01%7CHeather.Stephenson%40microsoft.com%7C58f14961007f4574390e08db3c1b6579%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638169860726192800%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=bJLo16Bexd%2FDEY%2FgEaLzqBgw7BuuNf9rY3kteKiEHWU%3D&amp;amp;reserved=0" rel="nofollow noopener noreferrer" target="_self"&gt;
  &lt;STRONG&gt;
   REGISTER NOW
  &lt;/STRONG&gt;
 &lt;/A&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Partner Incentive Programs - earning opportunities, eligibility, and more. -
  &lt;A href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmsevents.microsoft.com%2Fevent%3Fid%3D2362877178%3Focid%3Dlp_pg361111_gdc_comm_mw&amp;amp;data=05%7C01%7CHeather.Stephenson%40microsoft.com%7C58f14961007f4574390e08db3c1b6579%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638169860726192800%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=Xlv6e8SMbR0%2FBOUaMIEcX4JjTe8ykmRf6Mm%2F0jJbvyQ%3D&amp;amp;reserved=0" rel="nofollow noopener noreferrer" target="_self"&gt;
   REGISTER HERE
  &lt;/A&gt;
  &lt;BR /&gt;
 &lt;/STRONG&gt;
 Microsoft’s partner incentives portfolio is designed to reward partners for participating in our ecosystem and collaborating with Microsoft to ensure customer needs are met. Learn how our incentives complement partner business models to accelerate digital transformation. Learn more about current incentive opportunities for your business, how to enroll and participate.
 &lt;BR /&gt;
 &lt;STRONG&gt;
  When: May 9
  &lt;SUP&gt;
   th
  &lt;/SUP&gt;
  , 2023 at 4.00pm CEST / 10:00am EST / 7am PST
 &lt;/STRONG&gt;
 &lt;BR /&gt;
 &lt;A href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmsevents.microsoft.com%2Fevent%3Fid%3D2362877178%3Focid%3Dlp_pg361111_gdc_comm_mw&amp;amp;data=05%7C01%7CHeather.Stephenson%40microsoft.com%7C58f14961007f4574390e08db3c1b6579%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638169860726192800%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=Xlv6e8SMbR0%2FBOUaMIEcX4JjTe8ykmRf6Mm%2F0jJbvyQ%3D&amp;amp;reserved=0" rel="nofollow noopener noreferrer" target="_self"&gt;
  &lt;STRONG&gt;
   REGISTER NOW
  &lt;/STRONG&gt;
 &lt;/A&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  Manage your relationship with Microsoft and customers through Partner Center -
  &lt;A href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmsevents.microsoft.com%2Fevent%3Fid%3D2045376208&amp;amp;data=05%7C01%7CHeather.Stephenson%40microsoft.com%7C58f14961007f4574390e08db3c1b6579%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638169860726192800%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=yl2JPcCLDIUoVfqx4jiUOmXNC5Twgp3xYj192XqzC5Y%3D&amp;amp;reserved=0" rel="nofollow noopener noreferrer" target="_self"&gt;
   REGISTER HERE
  &lt;/A&gt;
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 If you missed this webinar back in January, here’s another opportunity to find out how Microsoft Partner
 &lt;SPAN&gt;
  Center
 &lt;/SPAN&gt;
 can help you.
&lt;/P&gt;
&lt;P&gt;
 Partner
 &lt;SPAN&gt;
  Center
 &lt;/SPAN&gt;
 makes it easier for partners to manage their relationship with Microsoft and their customers. It also&amp;nbsp;gives you access to the tools you need to get work done. We will explore some of the key areas of Partner
 &lt;SPAN&gt;
  Center
 &lt;/SPAN&gt;
 in this one-hour webinar such as Account Settings, Benefits, Insights, Membership and much more.
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  When: May 11
  &lt;SUP&gt;
   th
  &lt;/SUP&gt;
  , 2023 at 5.00pm CEST /
 &lt;/STRONG&gt;
 &lt;STRONG&gt;
  11:00am EST / 8am PST
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;A href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmsevents.microsoft.com%2Fevent%3Fid%3D2045376208&amp;amp;data=05%7C01%7CHeather.Stephenson%40microsoft.com%7C58f14961007f4574390e08db3c1b6579%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638169860726192800%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=yl2JPcCLDIUoVfqx4jiUOmXNC5Twgp3xYj192XqzC5Y%3D&amp;amp;reserved=0" rel="nofollow noopener noreferrer" target="_self"&gt;
  &lt;STRONG&gt;
   REGISTER NOW
  &lt;/STRONG&gt;
 &lt;/A&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;
&lt;P&gt;
 Please visit our
 &lt;STRONG&gt;
  &lt;A href="https://aka.ms/MicrosoftPartnerAcademy" rel="nofollow noopener noreferrer" target="_self"&gt;
   Partner Academy Landing Page
  &lt;/A&gt;
 &lt;/STRONG&gt;
 &lt;SPAN&gt;
  to see a complete list of our FY23 On Demand sessions we offer to our Partners.
 &lt;/SPAN&gt;
&lt;/P&gt;
&lt;P&gt;
 &lt;STRONG&gt;
  &lt;A href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Faka.ms%2FMicrosoftPartnerAcademy&amp;amp;data=05%7C01%7CHeather.Stephenson%40microsoft.com%7C58f14961007f4574390e08db3c1b6579%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638169860726192800%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=TO6WSVgLXpBw%2Fe9TIJmDnjkzUYE4l0Gu3PEFpMLfSJw%3D&amp;amp;reserved=0" rel="nofollow noopener noreferrer" target="_blank"&gt;
   https://aka.ms/MicrosoftPartnerAcademy
  &lt;/A&gt;
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;P&gt;
&lt;/P&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:54:36 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/partner-webinars-incentives-partner-center-amp-partner/m-p/3808608#M10</guid>
      <dc:creator>Heather_Stephenson</dc:creator>
      <dc:date>2023-04-28T22:54:36Z</dc:date>
    </item>
    <item>
      <title>Streamline lead generation with the New Frontline Workers partner-ready campaigns</title>
      <link>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/streamline-lead-generation-with-the-new-frontline-workers/m-p/3808084#M9</link>
      <description>&lt;P class="x_x_MsoNormal"&gt;
 &lt;SPAN&gt;
  F
 &lt;/SPAN&gt;
 rontline workers account for 80 percent of most organizations1, and they have the most influence on how those organizations respond to changing environments, ensure business continuity, and reimagine productivity for&amp;nbsp; hybrid work. Many frontline processes, unfortunately, are manual, fragmented, and repetitive.
&lt;/P&gt;
&lt;P class="x_x_MsoNormal"&gt;
 &lt;SPAN&gt;
 &lt;/SPAN&gt;
&lt;/P&gt;
&lt;P class="x_x_MsoNormal"&gt;
 Help your customers empower their frontline workforce by providing them with the tools they need to achieve more with less. Launch the new
 &lt;SPAN&gt;
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
  &lt;A data-auth="Verified" data-linkindex="10" data-safelink="true" href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdmc.partner.microsoft.com%2Fproduct-areas%2F6%2Fcampaigns%2F146&amp;amp;data=05%7C01%7Cv-sseemangal%40microsoft.com%7C2e4efbd6c23e466df72a08db1a761b6c%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638132867688232330%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=h99lfIkR%2BYkh1M8mn3Tmy%2B7Og47hzLKQw%2F6dhu03%2FZI%3D&amp;amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank" title="Original URL: https://dmc.partner.microsoft.com/product-areas/6/campaigns/146. Click or tap if you trust this link."&gt;
   Increase Frontline Workers Operational Efficiency
  &lt;/A&gt;
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
 &lt;/SPAN&gt;
 12-week digital automated campaign, available for you in the Digital Marketing Content OnDemand platform, that offers in-depth insights on increasing operational efficiency for the frontline worker with Microsoft Teams.
&lt;/P&gt;
&lt;P class="x_x_MsoNormal"&gt;
 &lt;SPAN&gt;
 &lt;/SPAN&gt;
&lt;/P&gt;
&lt;P class="x_x_MsoNormal"&gt;
 Additionally, we have four new
 &lt;SPAN&gt;
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
  &lt;A data-auth="Verified" data-linkindex="11" data-safelink="true" href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpartner.microsoft.com%2Fen-us%2Fasset%23%2F%3Ftype%3Dmarketing-campaigns%26search%3Dfrontline%2520workers&amp;amp;data=05%7C01%7Cv-sseemangal%40microsoft.com%7C2e4efbd6c23e466df72a08db1a761b6c%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638132867688232330%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=JrLren4Dqxh4MQfdY2xrG9NU1dVInNr8vsbcRNX8jfQ%3D&amp;amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank" title="Original URL: https://partner.microsoft.com/en-us/asset#/?type=marketing-campaigns&amp;amp;search=frontline%20workers. Click or tap if you trust this link."&gt;
   Empower and Connect your Frontline Workers
  &lt;/A&gt;
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
 &lt;/SPAN&gt;
 campaigns-in-a-box (CiaB), available on Partner Marketing Center, that include co-branded and highly customizable marketing assets and resources to help you create your own multi-channel marketing campaign. Choose from a
 &lt;SPAN&gt;
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
  &lt;A data-auth="Verified" data-linkindex="12" data-safelink="true" href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpartner.microsoft.com%2Fen-us%2Fasset%2Fcollection%2Fempower-and-connect-frontline-workers-cross-industry%23%2F&amp;amp;data=05%7C01%7Cv-sseemangal%40microsoft.com%7C2e4efbd6c23e466df72a08db1a761b6c%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638132867688232330%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=aafY6dPX95qK5F2mUtE3qEXok43ef4d6eMscLCAjxuQ%3D&amp;amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank" title="Original URL: https://partner.microsoft.com/en-us/asset/collection/empower-and-connect-frontline-workers-cross-industry#/. Click or tap if you trust this link."&gt;
   Cross-Industry
  &lt;/A&gt;
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
  ,
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
  &lt;A data-auth="Verified" data-linkindex="13" data-safelink="true" href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpartner.microsoft.com%2Fen-us%2Fasset%2Fcollection%2Fempower-and-connect-frontline-workers-manufacturing%23%2F&amp;amp;data=05%7C01%7Cv-sseemangal%40microsoft.com%7C2e4efbd6c23e466df72a08db1a761b6c%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638132867688232330%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=05prPrf72FxPmwIJSX1Fd9SxokXUoThTEqGR7tjpK1Y%3D&amp;amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank" title="Original URL: https://partner.microsoft.com/en-us/asset/collection/empower-and-connect-frontline-workers-manufacturing#/. Click or tap if you trust this link."&gt;
   Manufacturing
  &lt;/A&gt;
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
  ,
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
  &lt;A data-auth="Verified" data-linkindex="14" data-safelink="true" href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpartner.microsoft.com%2Fen-us%2Fasset%2Fcollection%2Fempower-and-connect-frontline-workers-retail%23%2F&amp;amp;data=05%7C01%7Cv-sseemangal%40microsoft.com%7C2e4efbd6c23e466df72a08db1a761b6c%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638132867688232330%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=Sy9pz5%2BpM%2Bl17nJFNy0bLCoWzFo2uUkYMQRtDTJGuPU%3D&amp;amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank" title="Original URL: https://partner.microsoft.com/en-us/asset/collection/empower-and-connect-frontline-workers-retail#/. Click or tap if you trust this link."&gt;
   Retail
  &lt;/A&gt;
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
  or
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
  &lt;A data-auth="Verified" data-linkindex="15" data-safelink="true" href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpartner.microsoft.com%2Fen-us%2Fasset%2Fcollection%2Fempower-and-connect-frontline-workers-healthcare%23%2F&amp;amp;data=05%7C01%7Cv-sseemangal%40microsoft.com%7C2e4efbd6c23e466df72a08db1a761b6c%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638132867688232330%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=Z4JYFX5s7YbMXbtH077wK45PqDeX%2BFfnIxLifgqfUyI%3D&amp;amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank" title="Original URL: https://partner.microsoft.com/en-us/asset/collection/empower-and-connect-frontline-workers-healthcare#/. Click or tap if you trust this link."&gt;
   Healthcare
  &lt;/A&gt;
 &lt;/SPAN&gt;
 &lt;SPAN&gt;
 &lt;/SPAN&gt;
 campaign to drive demand for Frontline Workers solutions, grow your pipeline and generate interest for a Webinar, Roundtable or Enable Frontline Workshop. Get started with the step-by-step campaign execution guide to launch your customized, Frontline Workers campaign.
&lt;/P&gt;
&lt;P class="x_x_MsoNormal"&gt;
 &lt;SPAN&gt;
 &lt;/SPAN&gt;
&lt;/P&gt;
&lt;P class="x_x_MsoNormal"&gt;
 Empower your customers to reimagine their frontline workers and enable them to work smarter, not harder.
&lt;/P&gt;
&lt;P class="x_x_MsoNormal"&gt;
&lt;/P&gt;
&lt;P class="x_x_MsoNormal"&gt;
 &lt;STRONG&gt;
  Partner Resources:
 &lt;/STRONG&gt;
&lt;/P&gt;
&lt;UL&gt;
 &lt;LI class="x_x_MsoNormal"&gt;
  &lt;SPAN&gt;
   &lt;A data-auth="Verified" data-linkindex="16" data-safelink="true" href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpartner.microsoft.com%2Fen-us%2Fasset%23%2F%3Ftype%3Dmarketing-campaigns%26search%3Dfrontline%2520workers&amp;amp;data=05%7C01%7Cv-sseemangal%40microsoft.com%7C2e4efbd6c23e466df72a08db1a761b6c%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638132867688232330%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=JrLren4Dqxh4MQfdY2xrG9NU1dVInNr8vsbcRNX8jfQ%3D&amp;amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank" title="Original URL: https://partner.microsoft.com/en-us/asset#/?type=marketing-campaigns&amp;amp;search=frontline%20workers. Click or tap if you trust this link."&gt;
    Empower and Connect your Frontline Workers campaigns-in-a-box
   &lt;/A&gt;
  &lt;/SPAN&gt;
  are designed to help partners create their own multi-channel marketing campaign, generate interest for a
  &lt;SPAN&gt;
  &lt;/SPAN&gt;
  &lt;STRONG&gt;
   Webinar, Roundtable or Enable Frontline Workshop
  &lt;/STRONG&gt;
  &lt;SPAN&gt;
  &lt;/SPAN&gt;
  and grow pipeline.
 &lt;/LI&gt;
 &lt;LI class="x_x_MsoNormal"&gt;
  &lt;SPAN&gt;
   &lt;A data-auth="Verified" data-linkindex="17" data-safelink="true" href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdmc.partner.microsoft.com%2Fproduct-areas%2F6%2Fcampaigns%2F146&amp;amp;data=05%7C01%7Cv-sseemangal%40microsoft.com%7C2e4efbd6c23e466df72a08db1a761b6c%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638132867688387837%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=4iQjGSluQxLvwtFgoTHQn5RGuiiwdJuRLgYgny0IJk8%3D&amp;amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank" title="Original URL: https://dmc.partner.microsoft.com/product-areas/6/campaigns/146. Click or tap if you trust this link."&gt;
    Increase Frontline Workers Operational Efficiency campaign
   &lt;/A&gt;
  &lt;/SPAN&gt;
  &lt;SPAN&gt;
   on DMC is a platform for partners to share automated content directly to customers in a twelve-week campaign from their social accounts, email lists, and blogs.
  &lt;/SPAN&gt;
 &lt;/LI&gt;
 &lt;LI class="x_x_MsoNormal"&gt;
  &lt;A data-auth="Verified" data-linkindex="18" data-safelink="true" href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpartner.microsoft.com%2Fen-us%2Fpartnership%2Fpartner-incentives%2Fbuild-intent-workshops-enable-frontline&amp;amp;data=05%7C01%7Cv-sseemangal%40microsoft.com%7C2e4efbd6c23e466df72a08db1a761b6c%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638132867688387837%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;amp;sdata=UchVQVggjJzPLPH25tlowjkkX6hN%2BFG%2FF%2BGiPyW1ogk%3D&amp;amp;reserved=0" rel="noopener noreferrer nofollow" style="font-family: inherit; background-color: #ffffff;" target="_blank" title="Original URL: https://partner.microsoft.com/en-us/partnership/partner-incentives/build-intent-workshops-enable-frontline. Click or tap if you trust this link."&gt;
   Enable Frontline Workshops
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  &lt;SPAN&gt;
   are partner-led workshops designed to explore customer opportunities to transform their frontline workers by defining strategies mapped to the customers’ prioritized scenarios for delivering innovative solutions to their frontline workers and by shaping an action plan to quickly address the customers’ frontline workers needs.
  &lt;/SPAN&gt;
 &lt;/LI&gt;
&lt;/UL&gt;</description>
      <pubDate>Fri, 28 Apr 2023 22:11:10 GMT</pubDate>
      <guid>https://techcommunity.microsoft.com/t5/canada-partner-news-resources/streamline-lead-generation-with-the-new-frontline-workers/m-p/3808084#M9</guid>
      <dc:creator>SabrinaSeemangal</dc:creator>
      <dc:date>2023-04-28T22:11:10Z</dc:date>
    </item>
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