JJ Foodservice and Appvia deliver a scalable cloud foundation on Azure
JJ Foodservice, one of the UK’s largest foodservice wholesalers, teamed up with Appvia to modernize infrastructure, improve agility, and expand cloud capabilities with a scalable, secure Azure foundation.
As businesses across industries push to modernize their infrastructure, many find themselves caught between the promise of the cloud and the complexity of its implementation. Balancing speed, security, and internal capability isn’t easy, especially for organizations with lean IT teams and/or legacy systems in place.
This London-based cloud-native consultancy and Microsoft Solutions Partner has been helping organizations navigate these challenges since becoming a Microsoft partner in 2020. Appvia holds designations in Digital & App Innovation and Infrastructure, with specializations in Kubernetes on Azure as well as Infrastructure and Database Migration. Their approach combines deep technical expertise with automation and a paired engineering model that embeds their experts alongside client teams, empowering their customers to simultaneously build internal capability and modernize.
This hands-on, partnership-driven model made Appvia the ideal choice for JJ Foodservice, a leading UK food distributor serving restaurants, caterers, and wholesalers nationwide. With a small IT team, growing operational demands, and urgent infrastructure deadlines, JJ Foodservice needed to move quickly to the cloud. But more than speed, they wanted a solution built for sustainability and a partner they could trust to guide them through it.
Together, Appvia and JJ Foodservice delivered a full-scale Azure migration in just six weeks, creating a secure foundation for growth and unlocking long-term value across the business.
Aligning infrastructure with business momentum
JJ Foodservice had already begun their migration to Azure but lacked the structure and automation needed to support further growth. With only two people managing on-prem infrastructure and a small but capable development team, the organization had no dedicated platform engineering function, which created a gap between their infrastructure and application teams.
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