By Nicole Dezen, Chief Partner Officer and Corporate Vice President, Global Partner Solutions
Earlier this year, we shared that we are evolving the partner event formerly called Microsoft Inspire to align with our flagship customer event, Microsoft Ignite. For the first time ever, this year’s Microsoft Ignite event will have partners join key customers and leading industry executives for an in-person experience in Chicago, Illinois on November 18-22, 2024. Participants will also be able to join digitally.
In preparation for Ignite and the start of our fiscal year, we are inviting our partners to join us for a digital event starting July 11, 2024, called MCAPS Start for Partners. I’m pleased to share more details about this partner invitation in this blog.
Each fiscal year at Microsoft begins with an event called MCAPS Start, designed for sellers in the global Microsoft Customer and Partner Solutions (MCAPS) organization. Partners are essential to our overall market strategy and can amplify sales efforts in ways we could never achieve alone. This year, we’re expanding our annual meeting with Microsoft sellers to include a partner-focused digital readiness event that we are calling MCAPS Start for Partners. By involving our partners in our go-to-market strategy from the beginning of the fiscal year, we can create synergy and drive collective success.
