Partner Blog | Driving collective success: key insights from MCAPS Start for Partners 2024
Published Jul 11 2024 01:03 PM 1,274 Views
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By Nicole Dezen, Chief Partner Officer and Corporate Vice President, Global Partner Solutions


This week, we are celebrating the kickoff of our new fiscal year at Microsoft with MCAPS Start for Partners. Our inaugural digital event is designed to include partners in the Microsoft go-to-market strategy early in the fiscal year and foster collaboration to drive collective success. 


We invite you to keep learning with links to the keynote and breakout sessions from this year’s event and to join us for an “ask me anything” (AMA) session later this month. 


  • Driving growth together: Our keynote event included Judson Althoff, Executive Vice President and Chief Commercial Officer, and Nick Parker, President, Industry & Partnerships, discussing how to accelerate AI opportunity and growth with Microsoft solutions.


  • Unlocking success through engagement: on-demand focused sessions:
    • Microsoft AI Cloud Partner Program: the road ahead: The Microsoft Customer Engagement Model (MCEM) refers to the framework that connects all customer-facing roles across sales, customer success, industry solutions, and partners as one team, bringing together the best of what Microsoft has to offer to our customers through a unified engagement model. In this session you can learn about our new offers and benefits, aligned to MCEM, that are delivered through the Microsoft AI Cloud Partner Program. We also discuss meeting our customers’ needs on Microsoft cloud and share how to take advantage of new opportunities. 
      • Go-to-market updates: Join this session to learn about the FY25 solution plays, our customer value propositions, how they relate to our top five priorities, and the Microsoft AI Cloud Partner Program resources and investments available for partners to go to market and co-sell with Microsoft.       
      • Accelerate growth through partner incentives: Hear how incentives accelerate partner transformation and impact across our six cloud solution areas and the customer journey. Through intentional co-investments focused on our key strategic priorities, partners can drive outcomes to enable customer success. Learn more about our incentives principles to discover how you can take advantage of these offerings and start earning.
      • Capturing the marketplace opportunity: Learn how to expand your business with the Microsoft commercial marketplace with guidance to help you accelerate B2B tech commerce, innovate with AI, and simplify sales. 
      • Evolution of co-selling with Microsoft: Find out more about the Microsoft Customer Engagement Methodology (MCEM) and how to increase the value of co-sell investments while ensuring the best possible outcome for our joint customers.


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