by Mira Ayad, General Manager, Global Marketplace
The recent Channel Partners Conference & Expo brought together thousands of channel leaders, technology providers, and ecosystem partners to explore what’s next for the channel—and how partners can accelerate growth in a market being rapidly reshaped by AI. With an audience deeply focused on differentiation, scale, and customer value, the conference highlighted how cloud, AI, and modern commerce models are redefining the partner opportunity.
Microsoft Marketplace participated as a Platinum sponsor, reflecting the central role the channel plays as customers move AI from experimentation into production. As partners guide strategy, deployment, and outcomes, Marketplace provides the commercial foundation—connecting partners, software companies, and customers through flexible, channel-led sales models that scale.
“Microsoft Marketplace gives enterprise and SMC customers a direct path to procure Devicie against their Microsoft commitments, while our channel-led sales motion extends our reach through the trusted partner relationships that help customers achieve better device management outcomes.”
- Connor O’Reilly, Channel Sales Manager, Devicie
Community Manager