by Ann Choi, General Manager, Microsoft Commercial Cloud and Solution Areas
Across industries and job functions, Microsoft partners aren’t just transforming the way organizations work today, they're shaping what’s next. Together, we are powering the rise of the Frontier Firm.
Structured around on-demand intelligence and powered by hybrid teams of humans and agents, Frontier Firms understand the value of pairing irreplaceable human insight with the power of AI. They embed agents into their workflows, not just as assistants but as essential teammates able to execute tasks under human direction. That’s how they move faster, operate with greater agility, and generate value in ways that traditional methods can’t match.
Our 2025 Work Trend Index Annual Report surveyed 31,000 people across 31 countries and analyzed trillions of productivity signals. The data shows that this shift—moving from experimenting with AI to building entire businesses around it—is already underway. 82% of leaders say it’s a pivotal moment to rethink strategy and operations. And in the next two to five years, we expect every organization will begin its journey to becoming a Frontier Firm. Microsoft partners are central to this opportunity, enabling customers to transform, modernize how they work, and activate the potential of AI.
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