Following the lead of women-owned ISVs: a path for growth
Published Jun 13 2023 04:10 PM 1,286 Views
Community Manager

Our guest contributor for today’s blog is Jennifer Zarate, a Senior Communications Manager at Microsoft and host of the Microsoft Partner Innovation (MPI) Vodcast.


The Microsoft Cloud Partner Program represents a global community of partners — and it is through this broad diversity that we realize the greatest value for our customers. That is why our offerings are designed to foster supportive micro-communities for partners and move us all toward a more equitable industry. In today’s blog, we are excited to share valuable perspectives from two women-owned and operated ISVs on how to navigate and thrive within the Microsoft partner ecosystem as minority business leaders and founders.

Both our featured partners, Garnette Weber, CEO of Ethnomet, a division of itracks, a Canadian-based ISV, and Tammy McMiller, CEO of Plan Heal, a Microsoft for Startups Chicago-based ISV, talk about their experience as Microsoft partners and how they have leveraged company programs and resources to tackle critical healthcare challenges worldwide.


“My number one recommendation for other women-run businesses is ‘seize the support.’ Microsoft offers a treasure trove of programs, investments, and resources to help ALL startups succeed…Seize the support, and you have Microsoft as an ally in enhancing your brand, building your solution and accelerating it into the market, offsetting your startup costs, and providing you with a support network of like-minded entrepreneurs.” – Tammy McMiller, CEO, Plan Heal


Find your community

There is so much value in building relationships with other members of the partner community, be it with partners of similar capabilities, partners with other specialties, or Microsoft technical experts. Startup leaders can begin in Founders Hub, where you can grow at your own pace with tailored tools, guidance from business leaders and technical experts, and special offers from Microsoft partners. “The Microsoft team has been there to support solution architecture questions,” says Weber of her experience in Founders Hub. “I have benefited from access to mentorship sessions with key knowledge leaders.”


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