HoloLens 2 launches in the United Arab Emirates
Published Jul 20 2022 12:12 PM 8,811 Views



Microsoft launches HoloLens 2 in the UAE, empowering organizations with the innovation of mixed reality  

The ergonomic, untethered, self-contained holographic mixed reality HoloLens 2 headset provides out-of-the-box value with enterprise-ready applications and is backed by the reliability, security, and scalability of Microsoft’s Cloud and AI Services. 


20 July, 2022; Dubai, United Arab Emirates – Microsoft today announced the availability of its industry-leading HoloLens 2 mixed reality headset in the UAE. HoloLens 2 provides the most comfortable, intuitive, and immersive mixed reality experience available. It delivers enterprise value across key sectors with Dynamics 365 business applications and industry ISV solutions and is backed by the reliability, security, and scalability of Microsoft Azure. 


Microsoft’s comprehensive mixed reality platform draws on augmented and virtual reality to blend the physical and digital worlds in a unique way. By extending computing beyond two-dimensional screens, mixed reality increases productivity and optimizes operations. Thousands of leading organizations across the globe, in industries such as manufacturing, construction, healthcare, retail, and education, are using HoloLens 2 and Azure mixed reality services to transform their businesses. The benefits may include things like reduced energy consumption and operational emissions, improved learning and retention, enhanced delivery of patient treatment, greater employee and customer satisfaction, and significant cost savings.


“Once again, Microsoft demonstrates its commitment to the UAE as we continue to invest and bring innovative solutions to market,” said Ihsan Anabtawi, COO and CMO, Microsoft UAE. “HoloLens 2 is a cutting-edge device that's ahead of its time, with AI-powered holograms that respond to commands and interact with real-world surfaces in real time. We are confident that enterprises in the UAE and beyond will leverage it to accelerate their digital transformation journeys and contribute to sustainable economic growth by innovating with confidence and collaborating without boundaries.”  


A Forrester Total Economic Impact Study commissioned by Microsoft showed that HoloLens 2 offers a 177 percent return on investment (ROI) over three years, as well as improvements to employee health and safety, business continuity, customer experience, and customer outcomes. “As we shift to the next computing paradigm, Microsoft is excited to upskill every business and every developer to build secure, collaborative metaverse experiences using best-in-class hardware, intelligent cloud services and cross-platform tools” said Ksenia Ternavskykh, Mixed Reality Product Marketing Lead, Microsoft Middle East and Africa. “By starting with mixed reality, organizations can derive significant and quantifiable impact today and build necessary capabilities to be ready for the future.”  


HoloLens 2 enables organizations to empower their workforce from day one with mixed reality apps from Microsoft Dynamics 365. There are over 200 available applications from a rich partner ecosystem that spans Independent Software Vendors, System Integrators and Digital agencies; these apps address a wide range of unique industry-specific use cases. HoloLens 2 will act as a business catalyst and empower partners to create new value, increase revenue, and improve customer relationships by offering mixed reality capabilities. 


Redington has been appointed as the sole distributor for HoloLens 2 in the UAE and has been fully onboarded together with a number of partners. “As a market leader in broadline and value-added distribution, boasting a wide portfolio of world-class brands, Redington Gulf is uniquely positioned to offer end-to-end solutions with Microsoft HoloLens 2. With the combined strengths of both our business divisions – Volume and Value – our extensive partner network can provide creative and customized solutions with Microsoft HoloLens 2 to add unparalleled value to their customers’ operations. We have seen a high demand for mixed reality across a variety of industries and, together with our strong partner ecosystem, we are primed to help customers leverage mixed reality solutions and become more innovative than they ever thought possible,” said Viswanath Pallasena, CEO, Redington Gulf. 



About Microsoft 

Microsoft (Nasdaq “MSFT” @Pernille-Eskebo) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft opened its Dubai-based headquarters in 1991, which, today, oversees operations across the region. 


About Redington 

Redington Gulf is the largest distributor of IT products in the Middle East and Africa. The business model is purely channel-oriented; it empowers channel partners with technology through trainings and joint engagement. These solutions span across technology domains such as Networking, Voice, Servers, Storage, Software, Security and Infrastructure and emerging technology brackets such as Hyper Convergence, Cloud Computing and Big Data Analytics. Redington continues to be a pioneer in understanding, helping, and assisting partners and customers to digitally transform themselves by leveraging Cloud technologies. With increasing vendor relationships in various parts of the Middle East and Africa we ensure that all the requirements of the channel are met under one roof. To learn more, visit http://www.redingtongroup.com/mea/  


For more information (Press only): 

Magdalena Stepien, Microsoft UAE 

E : mastepie@microsoft.com 

M: +971 56 114 2948 


Husain Gandhi, ProGlobal Media 

E: h.gandhi@proglobal.ae 

T: +971 56 534 8764 

Version history
Last update:
‎Jul 20 2022 11:26 AM
Updated by: