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Have You Experienced Inflated Stream Metrics?

Copper Contributor

 

Fellow Stream users, have you experienced inflated Stream metrics, across views and viewers, on your videos?

 

Our Internal Communications and IT teams are trying to explain a massive jump (and subsequent dip back to reality) in viewership for a monthly internal video series hosted on our SharePoint intranet via Stream on SharePoint.

 

Here’s the timeframes and average viewers for context (see chart attached at bottom):

  • From January 2023 to April 2023, we averaged 403 viewers per video
  • From May 2023 to November 2023, we averaged 2,998 viewers per video (a massive spike)
  • From December 2023 to March 2024, 178 viewers per video

We have not changed the way we shared or saved these videos. They are uploaded to a document library in Site contents, embedded on news post pages, and featured in a news webpart and Viva Engage. We wish thousands of team members would watch and listen, but those numbers don’t add up when looking at page views on our intranet and post views on Viva Engage!

 

Could our rise or dip in viewership be attributed to the Stream migration? Any advice would be much appreciated. May 2023 to November 2023 is our data anomaly…

 

Tech Table Engagement 2023 to 2024 (Date).PNG

1 Reply
best response confirmed by John_Robinson (Copper Contributor)
Solution
Hi John, thank you for your question. We investigated and determined that the cause of the issue is not Stream migration, but the rollout of Stream videos in unfurl and embed scenarios which caused loading of the videos in these cases to be counted as views, which explains the jump in viewership in that period. That was fixed in Oct/Nov last year, and we don't expect further issues. Hope this helps!
1 best response

Accepted Solutions
best response confirmed by John_Robinson (Copper Contributor)
Solution
Hi John, thank you for your question. We investigated and determined that the cause of the issue is not Stream migration, but the rollout of Stream videos in unfurl and embed scenarios which caused loading of the videos in these cases to be counted as views, which explains the jump in viewership in that period. That was fixed in Oct/Nov last year, and we don't expect further issues. Hope this helps!

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