As the data estate in your organization grows, it becomes imperative to manage the quality of data and govern the data to avoid duplicates, inconsistencies, and missing information. With different versions of data available across different departments, locations, and systems, it can be difficult to maintain a single source of truth. A classic example is a bank where a customer who has a credit card with the bank still receives offers to open a new credit card. This happens because the customer service department in bank is not integrated with the credit card department and the customer data is duplicated in both places. Hence, the role of Master Data Management (MDM) is even more significant than ever before. We are happy to announce the integration of Profisee MDM with Azure Purview to establish governance standards, policies and enforce the same on the master data.