Azure AD Enterprise application are used for e.g., authenticate your SaaS applications with your Azure AD account, provide single sign on etc. But not for deploying and installing applications on a device.
of you want to install application on device (Byod or company owned laptop) you should use Intune. Register the device in Intune. And publish the application via the client apps blade as required for all device so the app will be automatically installed after a device joins your Intune tenant.