SQL Server is the world’s leading operational database. Today 98 of the Fortune 100 companies use it to power their mission critical applications across all verticals. In this one session we show why so many enterprises bet their business on SQL Server. We start by showing the latest features in SQL Server 2019, including an introduction to the analytics features in SQL big data clusters. Cloud is the next frontier for most enterprises and Azure SQL is the leader when it comes to market share and richness of feature set. Microsoft has reinvented database scale for the cloud; SQL Hyperscale offers limitless database, global distribution running on thousands of cores. We introduce Azure SQL Database serverless, which can save enterprises 5X their database spend by delivering a true pay-as-you-use model. We also show how SQL Server running on edge devices is enabling new types of IoT applications by moving 70% of computation to the edge.