Increase response rate?

[KristyKairos]

Curious if anyone has any tips on how to increase engagement and response rate with surveys via Microsoft Forms?

I've previously used Typeform and it's definitely catchy and a dynamic experience ... curious if anyone has tried to replicate that in MS forms or has any tips to share.

[#2]

@KristyKairos you could have a "recipients" list in SharePoint of the email addresses of the people you've sent the  survey to with a column for the date they responded. Then build a flow in Power Automate to save the form response into another list and update the item in the recipients list based n the email address of the submitted (you will need to ask for this as a question in the form if they are external). Then have another flow that runs, for example, week later, get the details from the recipients list of those who have not responded and sends them a reminder email with a link to the form.

Rob
Los Gallardos
Microsoft Power Automate Community Super User.
Principal Consultant, SharePoint and Power Platform WSP Global (and classic 1967 Morris Traveller driver)

[#3]

@KristyKairos 

According to a survey by leading Japanese marketing company MacroMill, the length of a web-based questionnaire is crucial in maintaining a high response rate. The longer it takes to complete a questionnaire, the less likely participants are to finish it. If a questionnaire takes more than 15 minutes to complete, over half of the participants will leave before finishing, compared to about 25% for a 10-minute survey. MacroMill suggests that shortening each question and multiple-choice option is more effective than investing in flashy and shiny survey site designs.

It is also effective to send reminders to participants if you have not received sufficient number of responses.

[#4]

This is very insightful. I'm primarily thinking about market research / prospecting. My survey is less than 3 minutes and yet the drop off is relatively high.
(They don't get paid to complete and they are prospective buyers)

[#5 · Accepted solution]

@KristyKairos 

You might want to emphasize that the survey only takes a few minutes when asking your recipients to participate. Indicating the approximate completion time at the top of the survey (by adding captions on Forms) can also be effective. If your survey consists of multiple pages, consider consolidating it into a single page. This allows recipients to know where they are in the process and reassures them that they will be finished soon.