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Protecting customers from being intimidated into making an unnecessary purchase
Published Feb 01 2018 07:26 AM 473 Views

There has been an increase in free versions of programs that purport to scan computers for various errors, and then use alarming, coercive messages to scare customers into buying a premium version of the same program. The paid version of these programs, usually called cleaner or optimizer applications, purportedly fixes the problems discovered by the free version. We find this practice problematic because it can pressure customers into making unnecessary purchase decisions.


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‎Feb 01 2018 07:26 AM
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