Wednesday, June 12, 2019 - Empowering employees to be smart advocates for the company
As external and internal communication worlds are merging thanks to ever continuously increasing role of social, communication strategies need to engage both employees and external audience and these audiences increasingly influence each other. Rob Wolf, Director of Global Communications, will talk about corporate social media strategy and how he works with senior leadership on their social presence. You will also here from Marketing Director, Amanda O’Neal and Senior Communications Manager, Eric Jaffe, how Microsoft uses social media to amplify employee voices and stories.
Wednesday, June 19, 2019 – Driving effective internal communications campaigns
Learn about building internal campaigns that resonate. Karen Berginer, Director of Employee Engagement and Dawn Hagen, Sr. Communications Manager, will discuss how internal campaigns have driven Microsoft’s cultural transformation. And hear from Sarah Bridgeman, Senior Employee Communications Manager in Microsoft’s Dublin office, about developing area-specific communications that align with global strategy while meeting local audience needs.
Wednesday, June 26, 2019 - Using employee feedback and data to drive impactful communications
Hear the discussion about how to measure and learn from employee feedback and data to maximize the success of leader and employee communications.
Dawn Klinghoffer, General Manager of HR Business Intelligence whose team provides employee insights to leaders and communicators at Microsoft will talk about Microsofts’s employee listening system. Learn from Susan Kim, Senior Communications Manager for Microsoft’s Chief Marketing Officer, Chris Capossela, and John Cirone, Director of Leader & Employee Communications, how Microsoft listens to and learns from employees, adjusting communication strategy in real time.
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