UTM Parameters - is it possible?

Copper Contributor

Hi there! 


I'm really new to this and not sure if this is the right place to ask, but I currently have a product in the Microsoft Appsource, and wanted to know if its possible to use UTMs to track the traffic and conversions? 


Or does it only allow the 2 parameters (src and mktcmpid)? 


Any help would be greatly appreciated! 

4 Replies

@alex_mm30 I have moved your post to our Marketplace community in hopes you will find answer here. 


Thanks for being part of the community! - jill

Only the 2 you mention, and those are automatically tracked and tabulated inside Partner Center.
Most ad/marketing tools allow the query param name to be altered, so you may wish to examine that capability.

appreciate this info! Would you have any recommended ad/marketing tools I could start exploring with?

@alex_mm30 Not an online advertising maven, so don't have any recommendations. But an example of how Google Ads supports this is described here: https://support.google.com/google-ads/answer/6325879?hl=en .