LinkedIn Marketing: Critical Hashtags for Partners

[JLTry]

When you are posting on LinkedIn, there are a number of Microsoft hashtags you should be using at the bottom of your posts to help increase your visibility. This question has come up in different discussions with partners about how to get their messages seen by more of their audience organically.

Thanks to the article from Tricycle-Europe who did the work for me on this.

Top hashtags for Microsoft partners:
#MicrosoftPartner
#Microsoft365
#Azure
#DigitalTransformation
#CloudComputing
#Cybersecurity
#MSPartner
#MicrosoftTeams
#PowerBI
#AI

And, in general, the top 100 hashtags for LinkedIn can be found at this article by Taavi Lindmaa is absolutely worth checking out!

Edited to include the answer to Raj's add below:

Raj: In order to find followers for each Hashtags, one can just enter the hashtag in LinkedIn search and go to that page to see the followers' count. 

JL: It's not as intuitive as you might think, but here are 3 ways to get to that info (with some assistance from Bing AI-Powered Co-pilot):

• Type a hashtag into LinkedIn’s search bar, then find it in any of the posts that come up and open it. You’ll see the hashtag’s follower count at the top, and current trending posts using that hashtag¹.
• There are also some apps that can get to this info a little faster, such as a free app called LinkedIn Hashtag Analytics. This app helps get more insights into hashtags on LinkedIn, and helps you discover related hashtags and potential reach scores.
• You can also manually search for a hashtag on LinkedIn by pasting this URL string into your browser and add the keyword at the end. The below example is searching for the hashtag Social Media: https://www.linkedin.com/search/results/all/?keywords=%23socialmedia. Replace “socialmedia” at the end with the hashtag you want. You’ll see how many posts have used that hashtag in the past year.

😊

Here's some related source info for more:

1. bing.com

2. blog.hootsuite.com

3. linkedin.com

4. vistasocial.com

5. blog.hootsuite.com

6. inlytics.io

7. engage-ai.co

8. brandmentions.com 

-J.L.

ISV Success Program Engagement Manager for Teams Partners

[#2]

@JLTry 

That's a big help, never sure what ones drive the biggest benefit

[#3]

Love it, will use in our Marketing efforts.

[#4]

@JLTry 

In order to find followers for each Hashtags, one can just enter the hashtag in LinkedIn search and go to that page to see the followers' count. 

[#5]

@Raj_Varma Hi Raj! Yes, great note (and I'll add this to the original post). It's not as intuitive as you might think, but here are 3 ways to get to that info (with some assistance from Bing AI-Powered Co-pilot):

• Type a hashtag into LinkedIn’s search bar, then find it in any of the posts that come up and open it. You’ll see the hashtag’s follower count at the top, and current trending posts using that hashtag¹.
• There are also some apps that can get to this info a little faster, such as a free app called LinkedIn Hashtag Analytics. This app helps get more insights into hashtags on LinkedIn, and helps you discover related hashtags and potential reach scores.
• You can also manually search for a hashtag on LinkedIn by pasting this URL string into your browser and add the keyword at the end. The below example is searching for the hashtag Social Media: https://www.linkedin.com/search/results/all/?keywords=%23socialmedia. Replace “socialmedia” at the end with the hashtag you want. You’ll see how many posts have used that hashtag in the past year.

😊

Here's some related source info for more:

1. bing.com

2. blog.hootsuite.com

3. linkedin.com

4. vistasocial.com

5. blog.hootsuite.com

6. inlytics.io

7. engage-ai.co

8. brandmentions.com 

[#6]

Adding one more to the list... #msftadvocate