We frequently receive questions from partners regarding how the SEO engine prioritizes offerings in the marketplace, and/or how partners can elevate their offers in the marketplace view.
Here is a compilation of Q&A on this topic:
Q: How are search results ranked on the marketplace?
A: Search results on our marketplace are ranked using a combination of factors including relevance to the search query, factors related to partners and offers (such as popularity), and user engagement. Our algorithm evaluates these factors to provide the most relevant and high-quality results to customers.
Q: What factors influence the relevance of search results?
A: The relevance of search results is influenced by factors such as keyword match, product descriptions, titles, tags, and categories. Items that closely match the search terms entered by the user are given higher priority.
Q: Are there any ways for sellers to improve their product’s visibility in search results?
A: Sellers can improve their product’s visibility by optimizing product titles and descriptions with relevant keywords and providing excellent customer service to gain positive reviews and ratings.
Q: How often are search algorithms updated?
A: Our search algorithms are regularly updated to ensure optimal performance and accuracy. These updates are based on continuous research and feedback to improve the user experience and keep up with changing trends and behaviors.
Q: Why might a specific product not appear in the search results?
A: A specific product might not appear in search results if it doesn’t match the search query closely, lacks sufficient relevance. Additionally, products that do not comply with marketplace guidelines may also be excluded.
Q: How can users refine their search results to find specific products?
A: Users can refine their search results by using filters such as product filters, categories, industries, designations, and other dimensions. Using advanced search options like sort or specific keywords can also help narrow down the results to find specific products more effectively.
Q: What should I do if I find irrelevant or inappropriate search results?
A: If you find irrelevant or inappropriate search results, you can report them to our customer support team. We review all feedback from various sources and consistently look for ways to maintain the quality and integrity of our search results.
Q: Where can I find details on how the algorithm works?
A: Microsoft will never divulge details of platform algorithms due to the frequency of updates that ensure optimal performance and accuracy, alignment to changing trends, and adherence to our legal, policy and compliance commitments.
