Signing in to App Advisor unlocks features that help you manage projects, personalize your development guidance, and move from build to Marketplace sales faster.
Software companies building apps and agents move quickly. But speed alone isn’t enough. Teams also need clear guidance on development decisions, publishing steps, and how to bring solutions to Microsoft Marketplace.
App Advisor helps streamline that process. App Advisor helps streamline the process for anyone, with no barriers to start. However, when you sign in and authenticate, the experience becomes even more powerful.
Here are 5 reasons to authenticate in App Advisor.
1. Manage multiple app or agent projects in one place
Many software companies work on several apps or agents at once. Each may be at a different stage — from early design to publishing.
Signing in to App Advisor unlocks multi-project save, allowing you to manage multiple projects in one place, complete with step-by-step guidance.
This allows you to:
- Track several apps or agents simultaneously.
- Save project name and development progress.
- Connect to correlating existing Partner Center offers.
- Resume work later on offers without restarting the process.
- Save your progress on each app or agent across different devices and browsers.
- Instead of recreating your progress each time, your work is now saved and organized. You can access any of your projects whenever you want to work on them in the Your projects section of App Advisor above the steps.
2. Get personalized guidance based on your benefits
When you sign in, App Advisor can personalize recommendations to your current benefit membership and help guide you to the next step.
Guidance adapts based on:
- Your Microsoft AI Cloud Partner program membership.
- Your eligibility for benefits based on ISV Success or Azure IP Co-Sell.
- Your Marketplace Billed Sales (MBS) and Marketplace Rewards benefits.
- This helps reduce time spent searching through documentation and surfaces the most relevant guidance for your scenario.
The result: clearer decisions and faster development cycles.
3. Start Marketplace offers directly from App Advisor
Signed in users can create Marketplace offers directly inside App Advisor, which will create your record in Partner Center.
Supported offer types include:
- SaaS offers.
- Azure Container offers.
- Azure Virtual Machine offers.
- These represent the majority of Marketplace listings today. Want to use a different Marketplace offer type? No problem! App Advisor can still curate guidance for you based on your desired offer type.
Once started, the offer is automatically saved in Partner Center, allowing your team to continue configuration without losing progress. After choosing your offer type, additional guidance within App Advisor is focused on steps applicable to that offer type.
This simplifies the transition from development to publishing. Sign up for partner programs without leaving your workflow.
4. Signing in also allows you to enroll in partner programs directly within App Advisor.
You can start sign-up for programs such as:
- ISV Success.
- Publisher enrollment.
- Microsoft AI Cloud Partner Program (if applicable).
This makes it easier to unlock benefits like development resources, go-to-market support, and cloud credits while staying focused on building your solution. After you are enrolled, App Advisor continues to personalize content based on that membership.
5. Coming soon: Instant recommendations for your Marketplace offers
A new capability launching soon will allow software companies to sign in, choose a publicly available Marketplace offer, and get actionable recommendations to improve the listing in seconds. Directly within App Advisor.
By scanning your listing, App Advisor will quickly provide recommendations to help you:
- Improve listing quality.
- Increase discoverability.
- Boost engagement from the right customers.
You’ll receive targeted suggestions in seconds, based on an AI model trained on best practices for Microsoft Marketplace listings and on expert editorial feedback. You’ll then be able to click right to your listing in Partner Center and implement your recommendations.
This empowers you to improve your listing without waiting for any manual review.
Ready to unlock the full App Advisor experience?
Authenticating in App Advisor turns it from a guidance tool into a workspace designed to help you build, publish, and sell apps and agents on Microsoft Marketplace.
Sign in to App Advisor to save your projects, receive personalized recommendations, and move faster toward Marketplace success.
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