Marketplace Rewards: Your Key to Growing Sales and Scaling Impact
Published Mar 06 2024 03:25 PM 1,274 Views


In a recent webinar with the Microsoft Marketplace Rewards team, Luxmi Naragaj - Senior Technical Program Manager, and Brady Bumgarner - Senior Business Program Manager, delved into the benefits and impact of participating in Marketplace Rewards and utilizing our new app advisor on the ISV Hub. These insights shed light on how these resources can significantly contribute to growing your sales and scaling your impact on the Microsoft commercial marketplace.


Let’s start with Marketplace Rewards. Marketplace Rewards provides marketing and sales benefits to ISVs who have published a transactable offer in the commercial marketplace. Our data shows partners can experience up to 5x higher billed sales when utilizing Marketplace Rewards benefits vs not using any program benefits. Partners who take advantage of the Azure Sponsorship benefit have seen up to 40% YoY growth vs partners who are not taking advantage of the Azure Sponsorship benefit.


ISVs participating in Marketplace Rewards take advantage of a tiered set of benefits which provide marketing and sales support to partners who have published a transactable offer on the Marketplace. Additional benefits are unlocked based on the ISVs marketplace performance measured by billed sales, for Teams App partners the tiering is based on monthly active usage, and for business application solution partners it is the total solution value.  sales. The higher your performance, the more benefits you unlocked. 





Some of the benefits Marketplace Rewards provides based on your tier are:  

  • Dedicated engagement manger to help optimize your offer and execute marketing and sales benefits
  • Social and blog promotion 
  • Listing optimization services
  • Guest blog posts and Solution spotlight
  • Seller webinars
  • Free Azure grants starting at $2,000 and up to $400,000 ISVs can use to fund trials, test drives, POCs and to close deals with customers
  • Additional benefits available Teams, Business Applications and MISA partners
  • And many more!

It is easy to get started

  • Join Microsoft AI Cloud Partner Program
  • Evaluate the marketplace options and publish your offer in Microsoft AppSource or Azure Marketplace
  • Within 3 weeks of publishing your offer, our team will email you to get started.  
    • Email if invitations was missed or with questions on how to engage and start receiving sales & marketing benefits.

We are excited to announce that app advisor has launched on the ISV Hub. It is a self-serve web experience that gives ISVs tailored guidance, curated content, and actionable steps to build, publish and grow their apps on the Microsoft cloud and marketplace. App Advisor is designed to help you go to market faster and grow your business by giving you quick access to top tools, resources, and technical specialists to assist you throughout your app journey and it is available to ALL ISV’s.




Register to watch the Growing Sales and Scaling Impact with Marketplace Rewards webinar to learn more about Marketplace Rewards and see a demo of app advisor and start realizing the benefits of both today!


Have follow up questions about this presentation’s content? Comment below to continue the conversation with our subject matter experts!



Additional Resources

App advisor | Microsoft ISV Hub

Marketplace Rewards | ISV Hub | Microsoft

Welcome to the Microsoft AI Cloud Partner Program

Microsoft AppSource – destination for business apps

Microsoft Azure Marketplace


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‎Mar 06 2024 03:25 PM
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