Marketplace Community: A new hub for maximizing the marketplace opportunity
Published Jan 23 2023 01:03 PM 5,194 Views

Hello and welcome to the new marketplace community! This community supports anyone who is building cloud applications and is a tool for people in the ISV Success program to help you reach more customers, go to market faster, and unlock growth. 


We’re so glad you are here and we’re excited to help you maximize the marketplace opportunity. Cloud marketplaces are gaining momentum as customers look to centralize their cloud portfolio and maximize the value of their cloud budget. Microsoft is making investments in the marketplace to benefit SaaS providers and ISV partners, regardless of their size, scope, or history. Over the past year, the marketplace has matured to a thriving commerce platform and has seen:


  • 288% growth in SaaS billed sales
  • 319% increase in customers with consumption commitments buying via marketplace
  • 200% increase in private offers sold by Cloud Solution Providers


The goals of this community are to help you accelerate success on marketplace through community resources, and to enable powerful feedback opportunities between community members and Microsoft. Get directly connected to Microsoft team members that are focused on your success and are here to answer your questions.


I am a Product Marketing Manager here at Microsoft and am the marketplace community lead. I have a background in B2B community management and was drawn to this opportunity to help ISVs, like yourself, unlock value from Microsoft while learning from each other. I love learning what others are passionate about (for me, it’s running, reading, and curating the perfect playlist). I look forward to connecting with many of you soon!

I encourage you all to be an active participant in this community and to start using our discussion space to create new conversations. You can use our labels to help us sort your conversations:


  • Build: topics related to building applications on the Microsoft Cloud
  • Publish: topics related to publishing on the commercial marketplace
  • Grow: topics related to growing sales of your applications


We want to hear what’s working, hear your best practices, and see how your experiences are accelerating your success (or understand where you’re blocked). Reading what others say is great, but even better when you can join in the conversation. And get community bragging rights as you earn badges from the Microsoft Tech Community.  Check them out by going to your profile and clicking ‘Achievements’!  


Join the community now! You can also subscribe and get regular updates on new discussions, events, and resources. From the top banner on the discussion board, just click “subscribe” to receive email updates on new discussions. You can also subscribe to specific discussions and other community resources such as blogs and event discussions. If there are things you want to see as part of this new community hub, I want to know.  Please take a moment and comment below.
It’s so nice to have you join us!



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Version history
Last update:
‎Mar 09 2023 10:44 AM
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