Shirley Strachan, General Manager for Microsoft's Sales and Marketing IoT Device Experice (Asia) has written a thoughtful blog post on the unique postion Microsoft offers for IoT solutions: Partner + Platform.
The creation of these solutions typically requires an ecosystem of partners. This is where Microsoft provides a distinct advantage, through our partner-plus-platform-approach, that is driving change in IoT technology adoption...specifically through unrelenting R&D innovation in critical areas, like security, new development tools and intelligent services, artificial intelligence, and emerging technologies.
Importance of the partner ecosystem
Microsoft is committed to the success of our partners, and this is manifested in several ways. First, we continue to build, support, and engage our rich ecosystem of partners, which connects partners with complementary capabilities to accelerate solution development and delivery for customers. Partners are connected to opportunities that they may not have otherwise been part of.