Label policy not deleting

Occasional Contributor

Hi there

Back in January, I created a labeling policy for a specific word, so if the subject of a mail contains D1561  then delete after 7 days 


but when I search for subject:"ID1561" in content search, all emails from January till now shows up. 

should the policy not delete the emails containing the subject ID1561 completely?


5 Replies

First of all, automatic labeling based on keywords/conditions is only available in the premium E5 SKU. Other than that, check if any of the locations in which those items are stored (mailboxes, sites, etc) is not put on any type of hold.

Hi Vasil 


That's really unfortunate, we bought E3 licenses for this specific purpose, we were told by our Microsoft reseller that Advanced email and DLP was a part of the E3 license.

DLP is part of E3, but automatic labeling is not. It's clearly stated in the documentation that it requires E5:



Apply labels to content automatically if it matches specific conditions, such as when the content contains:

Specific types of sensitive information. This is available for content in SharePoint and OneDrive.

Specific keywords that match a query you create. This is available for content in Exchange, SharePoint, OneDrive, and Office 365 groups.

The ability to apply labels to content automatically is important because:

You don’t need to train your users on all of your classifications.

You don’t need to rely on users to classify all content correctly.

Users no longer need to know about data governance policies – they can instead focus on their work.

Note that auto-apply labels require an Office 365 Enterprise E5 subscription.

Thank you, Vasil. 


So there's no Auto labelling available for our F1 users, they would need an E5 license? or is there an add-on license available for these? 

Not sure who exactly needs the E5 licenses, as labeling is supposed to happen automatically after all. But there need to be at least some E5 licenses available in the tenant. To get a proper answer, best open a support case.