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Marketing Catalyst Econometrics Modelling

Copper Contributor

Hi all, 

Can someone help me understand what "Marketing Catalyst Econometrics Modelling" means?


Thank You.

4 Replies

@Benze_ When I google the term, this question comes up as the first result, so it's not really a common term. Where did you come across it? Why are you asking about this in an Excel forum? What is the link to Excel?

@Ingeborg Hawighorst Hi, Thanks for the concern. I believe this word is associated with brand performance and marketing strategy. For example, you'll want to know; How much your company spent in a given time period, What types of marketing strategy they employed and Which media platforms were used. 

Since I use Excel as my research tool, I thought someone in this forum could be knowing what the term meant.  Therefore, I would like to know what methods and methodologies are used to generate such a report? 


I never deal with this model, but most probably you'll find more information if use more traditional term Marketing Mix Modelling (MMM) and add regression analysis to your search.

Hi all,
you can find more information about marketing mix modeling in this website