Excel count

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I have a dataset that involves two columns, Customer ID and Product. The green highlighted is what my final results should be. I need to find the total number of unique customers that only ordered apples only, bananas only, and both. 

2 Replies


My starting point was to get a list of the 5 distinct customers, {"n1";"n2";"n3";"n4";"n5"}.  Using modern Dynamic Arrays that was just

= UNIQUE( Customer )

Rather than letting this be a spilt array, I used a named formula 'distinctCustomer'.

From there, the number of customers that bought apples is

= SUM( SIGN( COUNTIFS( Customer, distinctCustomer, Product,"apples" ) ) )

and bananas

= SUM( SIGN( COUNTIFS( Customer, distinctCustomer, Product,"banana" ) ) )

Rather more complicated, the number that bought both is given by the product [the numerical equivalent of an AND]


COUNTIFS( Customer, distinctCustomer, Product,"apples" ) *

COUNTIFS( Customer, distinctCustomer, Product,"banana" ) ) )


By the way, my formula gave Apples, 4; Bananas, 2; Both 1.


Because, at this stage in the game, it is probably cheating to use UNIQUE(), it is also possible to use MATCH to reduce the number of instances of each customer to one

= SUM( IF(

MATCH(Customer, Customer, 0 ) = Index,

SIGN( COUNTIFS( Customer, Customer, Product, "apples" ) ),

0 ) )


Index is a helper column containing the row number.  These-days I would want to use


but meanwhile an index column can be added by hand or by using ROW().

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