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Discussion on end-user adoption

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What O365 workload do you find most difficult to get end-users to adopt and why?

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For me, definitely Office 365 Groups as there is quite a bit to explain conceptually to understand how to use them well.

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Interesting, what approaches/activities do you put in place to make the end-user grab the concept better? 

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A range of methods depending on the user.
I often draw diagrams, use analogies, show examples of good practice, work through scenarios of use and more...
This is a very helpful infographic from @Deleted http://icansharepoint.com/everyday-guide-office-365-groups/