"Read this before buying Corp Comms Tech!"

[Lesley Crook]

I am sharing this excellent post by Lydia Wu, as, in my opinion, her insights also apply to Corp Comms.

Read This Before Buying HR Tech (Oops Did I Think That Out Loud #6) | LinkedIn 

[#2]

Great Post by Lyndia! I can't agree move especially with Point 3 and 6 and not just for HR tech

For example, I don't know how many of my clients I've heard have had suppliers of diffrent tech that are just plain rude, doesn't try to make a relationship between then or provide them with the service they have bought. You want a supplier that understands you, your company and it's needs 

6. Same here, how do they make money but also what do they do to retain the employees. This is something I feel is super important, because you're investing a service and if the company goes out of service,  looses majority of it developers or get bought up, it can go downhill fast and i've seen it multiple times...

[#3]

From my encounters with HR Tech from the learning tech world, I’m inclined to agree. Where I’d disagree, is that everything HR (and this is slightly less true of comms) has to land well with users. That means content has to be accurate, well-written, understandable, and actionable. Micro-copy has to be right and not detract from the task at hand (unlike some training I was doing today). Broader themes have to be consistent and not contradictory. It’s too easy to make compromises with content, so potential solutions need to be tested by people with a real feel for how written/graphic/video content can work together.

[#4]

Absolutely and that process can take weeks with approvals. It can be stressful for a communicator pushing news out across an enterprise. I remember doing this on hundreds of occasions thinking is it correct and hovering my finger over the send email icon and saying a little prayer.

[#5]

Are we living the same life?! So true,

[#6]

Wow Lesley I could have written this post and substitute any technology. I have seen so many examples of clients who were either on the receiving end of the classic bait and switch (sales pitch and top level resumes supplied for the bid, not that's not who you get when the work starts) or they made huge assumptions about services. Then when they get the statement of work after the contract is awarded there are a lot of surprises. I really feel like with the advent of cloud and SaaS, more business people with no IT experience are being put in the position of being the subject matter expert and buying services. It happens in comms and marketing too, I think this article could apply to all buying of professional services.