We have recently launched Yammer on our new intranet and realize that executive engagement is going to be key to continue the success we have had. However, our executives are a bit trepidacious. One of their concerns is that it’s another channel they need to check, and that people will engage them in too much conversation and it will get overwhelming. Does anyone have any real life stories of your execuatives starting to use Yammer and it benefitted them? I need help outlining what you think are the top benefits to an executive using Yammer.