Ambassador Program - strategies and best practices


Looking for strategies and best practices to launch an Ambassador program in an organization that already has an established Yammer platform. 


For example: 

  • The goals and objectives of the program?
  • Roles and responsibilities for the Ambassadors vs. Community Admins vs. Subject Matter Experts (SMEs)
  • Criteria and selection process?
  • Participation incentives? 

Any material, references or best practices would be greatly appreciated.


Thank you.

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