Using Qubole Data Service on Azure to analyze retail customer feedback

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Community Manager

It has been a busy season for many retailers. During this time, retailers are using Azure to analyze various types of data to help accelerate purchasing decisions. The Azure cloud not only gives retailers the compute capacity to handle peak times, but also the data analytic tools to better understand their customers.

 

Many retailers have a treasure trove of information in the thousands, or millions, of product reviews provided by their customers. Often, it takes time for particular reviews to show their value because customers "vote" for helpful or not helpful reviews over time. Using machine learning, retailers can automate identifying useful reviews in near real-time and leverage that insight quickly to build additional business value.

 

But how might a retailer without deep big data and machine learning expertise even begin to conduct this type of advanced analytics on such a large quantity of unstructured data? We will be holding a workshop in January to show you how easy that can be through the use of Azure and Qubole’s big data service.

 

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Read about it in the Azure blog.

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