Increasingly, customers are turning to cloud marketplaces to discover, trial, and buy cloud solutions. Software as a service (SaaS) apps are a core part of those customer needs. Azure Marketplace has long-offered SaaS apps for discovery and trial. At Build, we announced that SaaS apps can now be transacted within Azure Marketplace.
What does this mean for partners? ISVs building and selling SaaS applications built for Azure can now not only list or offer trials, but also monetize their SaaS applications directly with customers.