As the playback of online video content increases in popularity, video publishers are looking to monetize their content via instream video advertisements. The growth of online video has been accompanied by a steep rise in the amount of money advertisers are interested in spending on video ads. Content owners can take advantage of this and leverage video advertisement in order to (need a better word for make money from) their media
As of version 2.1.0 (released this week, Azure Media Player supports the insertion of linear advertisements for pre-roll (before regular content), mid-roll (during regular content) and post-roll (after regular content) for video on demand. These linear video advertisements are fetched and inserted into your content using the VAST standard.
Learn more about it on the Azure blog.