As the playback of online video content increases in popularity, video publishers are looking to monetize their content via instream video advertisements. The growth of online video has been accompanied by a steep rise in the amount of money advertisers are interested in spending on video ads. Content owners can take advantage of this and leverage video advertisement in order to (need a better word for make money from) their media
As of version 2.1.0 (released this week, Azure Media Player supports the insertion of linear advertisements for pre-roll (before regular content), mid-roll (during regular content) and post-roll (after regular content) for video on demand. These linear video advertisements are fetched and inserted into your content using the VAST standard.