From startups to large organizations, our customers in every industry have experienced exponential growth of their data. A significant amount of this data is rarely accessed but must be stored for a long period of time to meet business continuity and compliance requirements. Examples include employee data, medical records, customer information, financial records, backups, etc. Additionally, recent and coming advances in artificial intelligence and data analytics are unlocking value from data that might have previously been discarded. Customers want to keep more of these data sets for a longer period but need a scalable and cost-effective solution to do so.
Last year, we launchedCool Blob Storageto help customers reduce storage costs by tiering their infrequently accessed data to the Cool tier. Today we’re announcing the public preview ofArchive Blob Storagedesigned to help organizations reduce their storage costs even further by storing rarely accessed data in our lowest-priced tier yet. Furthermore, we’re excited to introduce the public preview ofBlob-Level Tiering enabling you to optimize storage costs by easily managing the lifecycle of your data across these tiers at the object level.