Do you have a global user base and would like to customize content based on regions where your users are located? Have you felt the need to comply with policy mandates that require the restriction of data access within a Geography?
With the availability of Geographic Routing capability in Azure Traffic Manager, such needs can be easily addressed. You can now direct user traffic to specific endpoints based on the geographic location from where the requests originate. Azure’s global presence enables you to reach a user base that is vast and diverse across nations and regions, and with Geographic Routing you can now enable a variety of use cases that are tied to geography.