As we reflect on cloud computing and the media industry since last year’s NAB, I see two emerging trends. First, content creators and broadcasters such as Rakuten, RTL, and Al Jazeera are increasingly using the global reach, hybrid model, and elastic scale of Azure to create, manage, and distribute their content. Second, AI-powered tools for extracting insights from content are becoming an integral part of the content creation, management and distribution workflows with customers such as Endemol Shine Group, and Zone TV.
Therefore, at this year’s NAB, we are focused on helping you modernize your media workflows, so you can get the best of cloud computing and AI. We made a number of investments to enable better content production workflows in Azure, including the recent acquisition ofAvere Systems. You can learn more about how Azure can help you improve your media workflows and businesshere.