Why customers, including SAP, choose Azure for their SAP solutions


Written by Talal Alqinawi, Senior Director, Azure Marketing


For over three years, I have had the privilege of leading the SAP solutions on Azure business at Microsoft and of partnering with outstanding leaders at SAP and with many of our global partners to ensure that our joint customers run one of their most critical business assets safely and reliably in the cloud. An ERP system has served as the digital and financial backbone of how organizations operate for several years, but that’s been especially true during a pandemic when e-commerce and supply chains play a crucial role in supporting our societies, economies, and front-line workers, whom we owe a lot to.


When COVID-19 hit, Coats, the global thread manufacturer running SAP HANA on Azure, used its agile system to redirect resources and work with suppliers to produce PPE. “When it comes to our customers delivering PPE, we can’t be late, so we rely on SAP and Microsoft to provide the digital backbone that’s essential to keeping our supply chain running smoothly. The combination of Microsoft Teams with our SAP solutions has given our employees the ability to work from anywhere while ensuring orders are delivered on time to our customers supporting the people putting their lives at risk working on the front line,” said Helge Brummer, Vice President, Technical Infrastructure, Support, and Operation for Coats.


SAP and Microsoft have had a deep partnership for more than 25 years. Microsoft was recently also awarded an SAP Pinnacle Award for the second year in a row. In January 2021, Microsoft and SAP jointly announced the expansion of our endorsed cloud partnership to introduce new offerings around cloud automation and integration for SAP S/4HANA on Microsoft Azure along with the integration of Microsoft Teams with SAP’s intelligent suite of solutions. Microsoft CEO and SAP CEO showed up on stage at SAP’s RISE event to share a joint vision for the future of productivity that will help customers transform the way they work and connect with their customers.


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