What’s new for Microsoft partners: January 2023 edition

Occasional Contributor

Our customers are constantly building on the experiences of the past year and embracing the new opportunities of digital transformation. As their partners, we get to evolve alongside them and lead them in exciting new directions. Over the past three months, Microsoft has launched new campaigns, resources, and trainings to support you as you guide customers into the future — we’ve rounded up some of the most essential ones here:

 

Doing more with less: Based on what they are hearing from the industry,the economy, and their employees, many organizations are expecting to have to *do more with less* in the coming year. This doesn’t mean working harder or longer, it means applying technology to better amplify existing efforts. Partners will play a crucial role in helping customers achieve more innovation, more agility, and more resilience with less — less time, less cost, and less complexity — across solution areas:

 

  • Azure: The Azure marketing team has created two campaign-in-a-box kits for services and ISV partners to market the benefits of “do more with less” with customers.
  • Modern Work: Microsoft 365represents a major opportunity to help customers modernize their business, strengthen their security infrastructure, and work more efficiently. The new *Do More with Less Campaign for SMBs* brings together resources to help accelerate new customer acquisition and upsell by offering Microsoft 365 as a complete solution package.
  • Business Applications: Many partners are finding success using Dynamics 365 and Power Platform to help customers build resilience amid market uncertainty. We’ve compiled some of our most useful content for Business Applications on the Partner Hub, designed for solutions that optimize operations, drive efficiency, and generate savings.

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