Three Windows Server 2012 end-of-support scenarios and how to turn them into opportunities


Written by Janine Patrick, Sr. Product Marketing Manager, Windows Server


By now, you have likely heard about the upcoming Windows Server 2012 / 2012 R2 end of support date on October 10, 2023, as well as SQL Server 2012 end of support, which happened on July 12, 2022. This post is intended to help you provide forward-looking, consultative guidance for customers impacted by the Windows Server 2012 end of support. For detailed information on SQL Server 2012, please refer to this post.

Once you have determined the customers that may be using Windows Server 2012 or 2012 R2, you can approach them proactively with solutions that are flexible to their future needs. Whether they are focused on-premises, in a hybrid environment, or ready to migrate to the cloud, here are some tips based on your customer’s situation:

  1. Ready to modernize and move to the cloud: For some customers, 2012 end-of-support will be an additional motivation to migrate now. In these cases, you can discuss Windows Server 2012 end-of-support in the context of a larger modernization and migration plan. Microsoft has excellent offers to help customers save money, migrate efficiently, and stay more secure, including:

  2. Will need to keep some workloads on-premises: Other customers might have legacy workloads that are difficult to move to the cloud, or they need to keep some on-premises for regulatory or compliance reasons. You can still help these customers to bring Azure services to their hybrid destinations:

    • Azure Arc: Brings Azure services to on-premises Windows Server environments and helps customers secure and govern their infrastructure and applications anywhere.
    • Windows Admin Center: A popular server management tool that helps customers operate hybrid seamlessly. Windows Admin Center is now available in preview in the Azure portal.
  3. Needs to operate primarily on-premises: If your customer works in a highly regulated industry, has latency requirements, or simply is not able adopt Azure at this time, we still have great options:

Microsoft has designed flexibility into Azure to help your customers work within current requirements while laying groundwork for future innovation. And we’re excited to support our partners with richer incentives through the Azure Migration and Modernization Program, updated best practice guidance with the Cloud Adoption Framework for Azure and Azure Well Architected Framework (WAF), and new modernization capabilities in Azure Migrate – our free automation tool – including the option for ISV partners to integrate their own IP.

For more information to assist your clients with these changes, please refer to these resources:

Partner resources:

Azure Advanced Specializations:

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